Influencers and Media Turn Out to Celebrate the Launch of JOICO Weekend Hair at PLATEFIT

November 23, 2019

The Sycamore Ave, Hollywood location of PLATEFIT gym was bustling this weekend, as influencers, bloggers and media members turned out to try the hot, new PLATEFIT Power Plate workout routine for themselves, while also being among the very first to sample Weekend Hair, an all-new dry shampoo from hair care industry titan JOICO

PLATEFIT is a new, 27-minute, high-intensity interval training workout taking Los Angeles by storm, utilizing individual “Power Plates” with guided instruction, carefully curated music, and a new dynamic experience built for efficiency in developing cardio, building muscle, and detoxifying the system.

Power Plate workout routines are currently being utilized by professional sports franchises like the Dodgers, Bears, and Broncos, and celebrities such as Mark Wahlberg and Courtney Cox have joined the craze as well. And PLATEFIT, founded by Rachel Blumberg, is one franchise that is leading the way, having just opened its fourth location with no signs of slowing down in sight.

JOICO’s brand-new Weekend Hair Dry Shampoo is an exciting new product that works wonders in maintaining hair between washing, actually doubling the longevity of hair color to intensely prolong fading. With oil-absorbing ingredients and volume boosters designed to deliver a gorgeous, just-washed fullness, this time-saving spray provides a fresh, clean, velvety-soft hair “checkup appointment” at your disposal.

All event attendees this weekend were provided with the opportunity to try out a PLATEFIT class and were gifted a complimentary two weeks of membership. Guests also received full and sample sizes of Weekend Hair, allowing them to experience the product’s effectiveness firsthand by testing its staying power during the intensity of the PLATEFIT class itself.