Category Archives: WELLNESS

Menopause Drenched Sheets Just Met Their Match: Meet SOMÉ

March 19, 2023

Did you know that over 41% of adults experience night sweats and that 80% of women suffer from night sweats?

Lara Smith, Founder of the award-winning cooling sleepwear brand, Lusomé, applied its proprietary technology to sheets and created SOMÉ Continuous Cooling Performace Sheets, a first-of-its-kind dynamic temperature regulating sheets, so that one can keep cool when they sleep. As a menopausal woman – I am giving a round of hand claps. Times ten.

Its cooling phase-change technology will prevent night sweats by helping you keep a stable body temperature.  It can regulate body temperature up to 5 degrees.

Most “cooling” sheets on the market are made mainly with bamboo fabrics and treated polyester, neither offering true cooling nor thermoregulating properties. SOMÉ’s sheets are soft and breathable because they are made with 400 thread count and 80s cotton.

More than one-third of the population is not getting enough sleep, and it’s no wonder: 41% of adults experience night sweats that keep them up at night.

As women, we have it even worse, with 80% of us enduring night sweats for an average of 7 years in our lifetime. While there are a variety of cooling sheets on the market that have offered a solution, the bamboo and treated polyester fabrics used to design them do not offer true cooling or thermo-regulating benefits, which independent lab tests have proven to keep one at their optimal body temperature.

Finally, there is a new solution that actually delivers—introducing, SOMÉ Continuous Cooling Performance Sheets. Powered by SOMÉ’s exclusive XirotexTM Cool fabric, a first-of-its-kind dynamic temperature regulation technology, SOMÉ Continuous Cooling Performance Sheets promises both instant and continuous evaporating cooling to ensure your body is kept at an optimal temperature all night.

Here’s how it works.

As the body starts to warm up at night, the heat energy is pulled into the fibers and stored before the body releases moisture vapor and sweat. This dynamic response to body heat ensures that an optimal body temperature is maintained. Meanwhile, the vaporizing energy action ensures continuous cooling, activated by heat and sweat. The best part? Bed sharers will fall asleep peacefully knowing their bodies will each be kept at an ideal temperature.

“Sleeping hot and night sweats negatively impact the quality of sleep, resulting in a host of health issues,” says Lara Smith, CEO of SOMÉ the parent brand of Lusomé, the award-winning cooling sleepwear brand. “To think that we have finally solved this issue for so many adults with our exclusive XirotexTM Cool fabric is something our team is extremely humbled by. Those whose sleep is disrupted by overheating will sleep comfortably from now on. “

To learn more about SOMÉ please visit https://thesomelife.com.

About SOMÉ:

SOMÉ is a global luxury wellness brand devoted to innovating the quality of sleep through technology and science-infused fabrics. SOMÉ was envisioned through the COVID-19 pandemic by Lusomé founder Lara Smith when the demand for Lusomé tech pajamas skyrocketed. Powered by the Xirotex family of proprietary technologies, SOMÉ is devoted to improving sleep quality through the thoughtful integration of science and technology with ultimate luxury.

If you ask Lara Smith what led her to create SOMÉ the new umbrella brand to Lusomé, she would tell you it was partly circumstantial, partly destiny.

She kicked off her 20-year career at two of the biggest fashion houses in the world – Ralph Lauren and Gucci – and quickly worked her way up as a senior executive at some of Canada’s largest retailers. There, she traveled the globe to discover and create innovative apparel solutions that would make a difference in the lives of consumers.

But it wasn’t until Lara watched her sister battle with breast cancer and the uncomfortable, long-term side effects that resulted from her treatments that she set out to find the most important solution of all – a solution to preventing overheating and night sweats in the clothing that is meant to make us feel beautiful. Lara looked throughout North America and Europe for a sleep brand with beautiful style and fabrics, but they were using 100% polyester and chemicals in the finishing process. Not to mention, their cooling technology never truly worked.

That’s when Lara decided to create her own solution, one that fuses beauty, comfort and science. Her vision came to life through Lusomé, now a 10 year old pajama brand that promotes the health and sleep of its wearers through first-of-its-kind technology that stops night sweats before it starts. While the demand for Lusomé pajamas surged during the pandemic, Lara also fought off a hostile takeover by one of the biggest players in this category. She did this while creating SOMÉ Continuous Cooling Performance Sheets using the same groundbreaking technology as a solution to the global sleep crisis.

Cerē Puts Your Sexual Wellness First

October 4, 2022

The ‘Black Card’ of Vibrators
Doctor-Engineered and Prescribed

If you don’t have your pleasure portal (aka the nightstand drawer next to your bed) fully loaded – I don’t know what you are waiting for.  Self-pleasure is self-care 101 – Let’s break this down with some facts from physician-developed collection of pleasure care essentials. Dr. Amir Marashi created the new level next level brand of self-pleasure goodness, called Cerē.

Only 25% of women experience orgasms consistently during sex. Even the mainstream media repeatedly references the vagina’s mysterious complexity, with entire film franchises like American Pie paying homage to the elusive female orgasm. It would seem as though a woman’s anatomy is misunderstood by most of the world (women included). So, perhaps the most shocking fact of all is how little this field of research has expanded over the last 100 years… until “Vagina Whisperer” Dr. Amir Marashi introduced Cerē pleasure care essentials as a means of ending orgasm inequity.  

 

In today’s society, it seems like a movement is underway to normalize discussing our sexual wellness more openly and how to fulfill individual needs is so important. 

With over 20 years of experience behind him, Dr. Amir Marashi, an internationally acclaimed OB/GYN and vaginal surgeon is at the forefront of taking the sexual wellness movement to the next level. As a pioneer in the field of female sexual health, he now goes one step further to shift the cultural conversation, introducing sexual pleasure as (gasp!) an essential aspect of wellness. Joining with research and development partner Dr. Kimberly Lovie, a Harvard and Yale-trained physician, chemist, and engineer, Dr. Marashi launched Cerē as the first-ever line of physician-developed pleasure care essentials. 

Now, a growing collection of toys and vibrators offers an elevated experience, lab-proven through a pioneering clitoral ultrasound research protocol. In fact, Cerē is the first sexual wellness company to publish its groundbreaking studies in a peer-reviewed medical journal.

The team also advances its global mission by donating a portion of proceeds to organizations seeking to improve sexual wellness, including by helping victims of FGM (female genital mutilation). 

“Across demographics and around the world, women are not climaxing at the same rate as their male counterparts,” shares Dr. Amir Marashi, a board-certified OB/GYN and internationally acclaimed vaginal surgeon. “It’s time to align pleasure and anatomy in blissful harmony, rediscovering sex as a vital part of health, rather than a cultural taboo.”

With over 20 years of experience behind him, Dr. Marashi has already made strides in the effort to close the pleasure gap between men and women. He is the renowned creator of the VagilangeloⓇTM procedure that has empowered hundreds of women to discover or rediscover sexual pleasure. He also authored the 2020 BlackBook release A Woman’s Right to Pleasure, with forwards by feminist icons Erica Jong and Roxanne Gay. As a pioneer in the field of female sexual health, he now goes one step further to shift the cultural conversation, introducing sexual pleasure as (gasp!) an essential aspect of wellness

Joining with research and development partner Dr. Kimberly Lovie, a Harvard and Yale-trained physician, chemist and engineer, Dr. Marashi launched Cerē as the first-ever line of physician-developed pleasure care essentials.

The brand initially made a splash with a luxurious Enchantment Gel, developed according to Dr. Marashi and Dr. Lovie’s own research with a warming, sensory-enhancing blend of l-arginine, l-citrulline, and soothing chamomile. 

Now, a growing collection of toys and vibrators offers an elevated experience, lab-proven through a pioneering clitoral ultrasound research protocol. In fact, Cerē is the first sexual wellness company to publish its groundbreaking studies in a peer-reviewed medical journal. The team also advances its global mission by donating a portion of proceeds to organizations seeking to improve sexual wellness, including by helping victims of FGM (female genital mutilation). 

See why doctors all over the nation endorse Cerē essential pleasure products. Give the gift that keeps on giving this holiday season and shop the full offering at getcere.com. Follow @GetCere on Instagram for sexual wellness tips, sensational product releases, and exciting brand updates. 

About Cerē:

Cerē is pursuing an end to the pleasure gap with the first-ever pleasure product brand designed by physicians. Founded by Dr. Amir Marashi, an internationally acclaimed OB/GYN and vaginal surgeon, Cerē is helping people find and reach their most pleasurable parts, eradicate sexual shame, and put an end to orgasm inequity. Cerē’s pleasure products were developed alongside Dr. Kimberly Lovie, a Harvard and Yale-trained physician, chemist and engineer, through a multi-faceted approach that leveraged their collective understanding of anatomy and engineering to put sexual wellness at the forefront of every person’s health. Shop the full offering at getcere.com. Follow @GetCere on Instagram for sexual wellness tips, sensational product releases, and exciting brand updates. Cerē – Enjoy yourself. Doctor’s orders.TM

Website: getcere

IG: @GetCere

BROOKE BURKE BODY LAUNCHES INTO SUPERFOOD POWDERS: MEET LONGEVITY BY BROOKE BURKE BODY

September 28, 2022

The next evolution of Brooke Burke Body is here.

Welcome, Longevity: a nutrient-dense, plant-based superfood free of wheat, gluten, and dairy.

This new subscription-based option of superfood blends will become the next staple to your daily wellness routine. Think: more energy, better focus, increased endurance, and faster recovery.

The foundational launch includes two carefully crafted, proprietary blends made up of the ideal combination of non-GMO, raw, organic, plant-based superfoods in either Cacao or Cafe Mocha flavor.

Each flavor blend is packed with therapeutic levels of chia seed, flaxseed, green tea, probiotics, goji, and more in a single scoop serving. These carefully selected and concentrated nutrients, along with an active and healthy lifestyle, can improve overall physical and mental health and well-being.

And you can find recipes and more on the Longevity website, their Instagram and TikTok obvi, as well as on BrookeBurke.com and the Brooke Burke Body fitness app.

We were thrilled to chat with Brooke to hear more about this exciting evolution of her power-house brand. 

What made you decide to create your own line of nutritional super powders?

  • I’m always interested in evolving the Brooke Burke Body brand. Longevity by Brooke Burke Body is a collaboration between two like-minded brands that was, quite honestly, a really natural fit. I’ve really enjoyed being in the lab and being part of the development process. We hold each other to a very high standard and refuse to compromise the integrity of the brands, the quality of the ingredients, or the delicious flavor.

What makes your line different from the others? 

  • Everything about Longevity by Brooke Burke Body is different! Once you try it, you will be able to tell immediately. We use better ingredients. We don’t skimp on taste or flavor. And we’ve made fueling your body super simple. We have packed a lot of high-quality ingredients in one blend which means you don’t have to have a counter full of additional supplements or spices to make a great shake. I really do feel like the two scoops of Longevity that I put in my shake every day are fueling my body all day long.

Please share a fun recipe we can make with the powders!

  • There are so many! We’ve been experimenting with power snacks and baked goods, in addition to the shakes. One of my favorites that I keep in my freezer (my kids are always eating them, I can’t make enough!) are pitted dates, with a spoonful of almond butter. I sprinkle the Cacao flavor of Longevity on top of them to create a high-energy, high-protein snack. We also have a recipe for high-energy snowballs for the holidays, which is super fun to make with the kids. It’s oatmeal, honey, almond butter, and Longevity. You just roll them up and put them in the refrigerator and you can sprinkle coconut on top to make them look like snowballs for the holidays! You’ll be able to find these recipes and more very soon at www.longevitybybrookeburkebody.com as well as on my website www.BrookeBurke.com.

What’s next for the line?

  • New flavors! There’s talk of a fruity flavor powder for kids that reminds them of their favorite cereal as well as bringing in matcha and vanilla flavors. We’re also experimenting with different recipes to make it super easy and simplified for all our subscribers. The mint flavor is also delicious for the holidays!

My most sacred time of the day is….

  • My most sacred time of the day are mornings alone which can be hard to come by. Because I have a blended family, I really cherish moments alone when I can drink my coffee in bed, catch up on the news, do some mindful meditation and set intentions for my day … even if it’s only for 10 minutes without any devices. I’m trying to do a mandatory tech break every day, which is really hard to do because I run my business on my phone, but I think it’s really essential to give our brains a break from screen time. I’m trying to make that time meaningful and mindful.

My non-negotiable morning ritual is…

  • Coffee! I’m very specific about my coffee – I do drip coffee, I froth my milk, I have a special glass, I do a dash of cinnamon, I like it really hot. I even have a favorite to-go cup I take when I carpool the kids to school.

My go-to chill-out routine looks like…

  • Burying myself in someone else’s story by watching a great TV series. I’ve worked my way through everything, I think. My favorites of the year were Yellowstone and Handmaid’s Tale (obsessed!). Handmaid’s Tale was so hard to watch because it’s so dark but it’s truly one of the greatest series I’ve ever seen.

My guilty pleasure is….

  • Believe it or not, I really enjoy my mindful meditations. I have a gorgeous collection of sound bowls. I get a lot out of that time in my garden. I’ll go outside by myself and play my sound bowls and it’s a total reset whether I’m in a funk or need a mood shift or raise my vibrations or increase my energy or just chill out – that’s my go-to pleasure. It’s the hippy in me!

One thing I wish I had told my teen self is…

  • I wish I would have taught my teen self about stillness and the power of stillness – though I know she wouldn’t have listened or believed me. What I’ve learned in my 50s is the doing of not doing is a real thing. In other words, carving out time to do nothing is invaluable and it’s the only way we can listen to the language of our own heart; it’s the only way we can learn about ourselves and it’s the only way we can really look inside. Even laying down for 5 minutes all alone. If you’re brave enough to do that work, it’s invaluable.

We are already over the moon about this line and can’t wait to see how it progresses!

Lifeforce: A New Health-Optimization Membership Making Peak Living Easier Than Ever

September 27, 2022

LIFEFORCE, is a groundbreaking new health-optimization – An all-in-one program, developed by leading medical experts, uses regular blood-tests to track changes in the body and deliver personalized plans that optimize health, performance, and longevity.

Getting older isn’t what it used to be, and Lifeforce, a new health-optimization company focused on people over the age of 35, thinks that’s a very good thing. Lifeforce recently launched in partnership with Tony Robbins, L.A.-based venture firm M13, Dr. Peter Diamandis, and experts from the Cleveland Clinic, Harvard Medical School, and Massachusetts General Hospital.

The company’s mission is to improve quality of life in the middle decades by giving men and women a single solution for tracking their bodies and staying in the zones where they feel, look, and function their best. By integrating at-home diagnostics, experienced functional medicine doctors, bioidentical hormones, peptides, custom-built nutraceuticals, and performance coaches, Lifeforce guides members through personalized plans customized to each member’s biology, lifestyle, and goals.

“The 30s, 40s, 50s and even beyond are now years of growth, achievement, and exploration. Yet, we all still struggle with age-related changes in physical and mental performance such as brain fog, increased body fat, and lower quality sleep,” says Lifeforce co-founder Dugal Bain-Kim. “We are now at a point where millions of people can access science-backed tools to perform better and live longer and do that in a way that fits in with everything else they have going on. Lifeforce brings all of those things together in one program so our members aren’t necessarily hardcore biohackers; they’re motivated adults who just want to keep experiencing life at their best.”

“Most people know whether or not they are sick but actually have no idea whether they are optimized or what that even means.” says Dr. Kerri Masutto, a functional medicine expert and VP of Clinical Operations for Lifeforce. “Traditional healthcare is reactive and focused on moving from sickness to basic health. It does that very well. This is not that. This is about proactively getting people from ‘blah’ to ‘peak’ and keeping them there safely and sustainably by opening access to the best of performance and longevity medicine.”

The journey begins with the Lifeforce Diagnostic, an at-home blood test that measures the 40-plus biomarkers most important to physical, cognitive, sexual, and psychological performance. Results are then interpreted by a team of highly trained medical doctors who create a customized program for each individual. Following the analysis, Lifeforce members are matched with a performance coach who functions as a concierge and accountability partner throughout their journey. Members retest biomarkers every three months and work with their clinical team to track progress, spot new issues, and fine tune the plan. If prescribed by their doctor, Lifeforce members also get access to a “toolkit” of advanced nutraceuticals, hormone therapies for men and women, and peptides shipped to their homes (if permitted in their state). “Any health data is only as good as the way it’s interpreted. Most blood tests are checked against ‘normal’ levels based on the average of the people who go to that lab,” says Dr. Masutto. “Just because you’re not abnormal does not mean you’re in your best zone.”

“So many people would like this sort of solution, but they are either paralyzed by the effort of it all or are trying to DIY this with a computer full of spreadsheets, a cabinet overflowing with supplements, and a well-meaning primary care doctor who’s often overwhelmed or outright skeptical,” says co-founder Joel Jackson. “We’re taking that burden off people’s shoulders and giving them one integrated system that makes it easy to be in control of how they want to live through these rich decades.”

Lifeforce was incubated by M13’s in-house venture studio, Launchpad, which has built multiple businesses in the health and wellness space. M13’s team framed the business around scientifically grounded concepts explored in the book Life Force, authored by Tony Robbins and Dr. Peter Diamandis who are also partners in the company. Prior to launch in 2021, Dugal Bain-Kim and Joel Jackson joined as co–founders given their deep understanding of healthcare and consumer businesses to launch Lifeforce. Lifeforce is forecast to serve over 5,000 customers and do $10M in revenue by the end of the year.

To help guide Lifeforce’s thinking around the latest research and product innovations, the company works closely with its Scientific Advisory Board, composed of leading medical doctors, scientists, and researchers. Lifeforce’s scientific and clinical advisors include Dr. Mark Hyman, an expert in functional medicine & nutrition; Dr. Fatima Cody Stanford, noted for her work her work in obesity medicine and healthcare policy; Dr. Rudolph Tanzi, recognized as one of TIME Magazine’s list of TIME100 Most Influential People in the World for his Alzheimer’s research; Dr. Kathryn Rexrode, one of the top specialists focused on women’s health, cardiovascular health, and hormone optimization; and Dr. Hector Lopez, an authority in supplement safety.

For more information, visit MyLifeforce.com and join the social media conversation on Instagram and Facebook at @golifeforce.

This Low Sugar Candy Is Our Sweet New Addiction

April 9, 2022

BEHAVE is reinventing the candy experience with low-sugar, low-net carb, chef-crafted sweets. Featuring elevated flavors –– including Lychee, Passionfruit, and Raspberry in both sweet and sour varieties –– BEHAVE gummies are just 1g Sugar, 60 calories, and <6g Net Carbs per bag. Most recently, the better-for-you brand launched their first new SKU since launch: Pink Pineapple Sour Stars, a new tropical offering inspired by the TikTok trend that went viral last spring. Made with all-natural ingredients that let you feel good about indulging, BEHAVE is free from GMOs, Gluten, Dairy and artificial coloring and flavoring.

They’re currently sold at Urban Outfitters, Erewhon, Sprouts, Foxtrot, Amazon and more.

Check out: eatbehave.com and follow eatbehave on Instagram.