Introducing Rootine: A daily vitamin supplement customized to your DNA

May 16, 2019

Rootine is finally here to help us live our healthier, best lives! Rootine is a groundbreaking new wellness company that uses your genetics, lifestyle, and blood levels to create a truly customized vitamin routine. The problem with most vitamin supplements on the market today is that they use one standard dose for everyone, yet each person has unique nutrient needs based on their DNA, blood nutrient status, and lifestyle. 

This is where Rootine’s DNA, blood level, and lifestyle analysis comes in to give you your personalized vitamins you deserve. By reviewing and combining these three key data points, Rootine determines which vitamins and minerals your body needs and creates a custom curated regimen of slow-release microbeads, optimized just for you.  

Microbeads do it better

Unlike traditional vitamins, Rootine drops the capsules and pills. This ensures the best quality product and optimal delivery for vitamins and minerals in the form of slow-release microbeads. (say goodbye to swallowing those horse-pill vitamins).

Each shipment of Rootine contains a three-month supply of custom microbead packets that contain the right dose of nutrients for your specific needs. Rootine spent three years engineering the unique microbead technology. The innovative slow-release microbeads deliver a customized dosage of vitamins into your bloodstream throughout the day, which is how your body naturally likes to absorb nutrients – in the same way it would from food. To take the vitamins, all you have to do is swallow the microbead packet with water, or get creative and stir them into your yogurt or sprinkle them on any meal. 

“Before Rootine, I was skeptical of vitamins.  I often wondered why it made sense for me to take the same vitamin as everyone else (answer: it doesn’t), or how a company could know  what I needed based on a simple lifestyle quiz? (answer: they can’t). Standard multivitamins are built for the “average” person, filled with standard dosages and often have unnecessary fillers or unhealthy ingredients, ” says Rachel Sanders, co-founder of Rootine.

The nutrients

Rootine’s vitamin packs contain 18 different types of vitamins and minerals. Here is an example of the vitamins and nutrients that may be included in your pack; Vitamin B12, Vitamin B2, Vitamin B6, Vitamin C, Calcium, Copper, Vitamin D3, Alpha Lipoic Acid, Zinc, Folate, Vitamin E, Phytosterols, Iron, Manganese, Magnesium, MSM, Selenium, CoEnzyme Q10

How it works:

Purchase online on our website, then:

  1. Take the lifestyle quiz.  A simple lifestyle assessment asking about your diet, stress levels, energy levels, exercise habits and other lifestyle factors.
  2. Take the DNA test OR upload your 23 and Me or raw data.  DNA gives you an in-depth understanding of the nutrients that are most compatible with your body. 
  3. Upload your blood data (if you have it).  You can better assess your current nutrient status. 


$60/month, which includes an at-home DNA test valued at $200 and an in-depth report on exactly what your body needs  

About Rootine

Rootine is the only vitamin that incorporates your DNA, blood testing, and lifestyle factors (like diet), because one-size-fits all actually fits no one.  No more guesswork, just convenient daily vitamin packs, made for you, delivered directly to your door. 

Rootine was founded to change the industry standard and focus on customers first – offering 100% personalized products based on real data and research.  Because we believe everyone deserves a better vitamin built just for them – to help them live their best life. 

Rachel holds an MBA from Harvard Business School, and has spent the last eight years in the health and wellness sector. Daniel holds a PhD in Biotechnology and Bsc. in Molecular Biology and is a serial entrepreneur, with 10 years of experience in medical genetics. 

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