Category Archives: GROOM

Three Cheers For Lady Patch Founder Cindy Santa Cruz!

December 23, 2021

Cindy Santa Cruz is a single mother, the Founder and CEO of start-up, Lady Patch, and was recently announced as one of the top four finalists of this year’s P&G Ventures Innovation Challenge. P&G Ventures, the early-stage startup studio within Procter & Gamble, recently announced the top four finalists of this year’s Innovation Challenge – an opportunity for startups to present their groundbreaking product ideas to a panel of expert judges.

Lady Patch is the only drug-free feminine patch that prevents bladder leaks and the frequent urge to urinate. Lady Patch was invented by  Santa Cruz’s mother after dealing with bladder leaks during her workouts.

After Santa Cruz’s daughter started kindergarten, she was contemplating going back to work, when she remembered her mother’s invention and decided to try to turn it into something. Thirteen years later, the product is selling on Amazon and is bringing awareness to incontinence and this unique, drug free solution.

Helping women has always been a driving force for Santa Cruz throughout her entrepreneurial journey. Incontinence affects one in three women, especially right after child birth. Santa Cruz knows the negative impact incontinence has, and has seen firsthand how Lady Patch can drastically improve the quality of a woman’s life.

The Innovation challenge will be taking place at CES in January 2022.  Finalists have the chance to win $10,000 and the opportunity to work with P&G Ventures to continue developing their product, part of its mission to discover the next billion-dollar business for parent company Procter & Gamble.

Cindy Santa Cruz shares that the opportunity to pitch during the innovation challenge can help her make an impact, “Being a finalist in this challenge means so much to me. Its overwhelming actually. It’s one step closer to reaching the women that have never heard of our tiny start up, that could probably use our help.”

The finalist pitch event will be held at 9:30am (PT) on Thursday, January 6 at CES in Eureka Park, the space for startup exhibitors.

Entrepreneurs, inventors, and startups in the fast-moving consumer goods space were invited to submit to the Innovation Challenge. Of particular interest were innovations in non-toxic home and garden, active aging, healthy skin, helping parents, go-anywhere clean, daily wellness, and food waste reduction. Submissions for this year’s Innovation Challenge reached record numbers, as did the percentage of submissions with a female founder (60%), and the number of submissions from Black and Latinx founders (30%).

“The P&G Ventures Innovation Challenge provides a fantastic opportunity for us to connect with entrepreneurs and startups who could partner with us to build new brands and businesses that improve consumers’ lives,” said Guy Persaud, President of New Business for Procter & Gamble. “We are inspired by the enthusiastic response to this year’s Challenge. We congratulate our finalists and can’t wait to see them pitch live at CES, the most influential tech event of the year.”

WIN THE BOARD’S BEAUTY ON DEMAND HOLIDAY BAG!

December 13, 2021

After the incredible success of THE BOARD’s first BEAUTY ON DEMAND campaign in September, POSTMATES & UBER EATS has asked THE BOARD to curate a follow-up bag for HOLIDAY. This bag is EVERYTHING. And I mean, top-quality, real-deal elevated skin and beauty products. And now, we are giving away one to one lucky winner!!

The Beauty On Demand Bag is curated by the Beauty experts at THE BOARD and includes 17 cult brands such as C & The Moon, MERIT, Playa, and SolaWave. Covering Santa Monica to Silverlake, the bags are express delivered from the Beverly Center and The Glen Centre, in a Limited Edition Citizens of Humanity tote which is the coolest tote you’ll ever have.

Valued at $850, (which is totally obvious upon digging into it) The Beauty On Demand bag is available exclusively through Postmates and Uber Eats for only $199, featuring 18 hero products from these Brands You Need To Gift.  Or keep for yourself—no judgment. Seriously, NO JUDGMENT. Just treat yourself. Now.

Goodies in this curated holiday bag:

  • Ambari PM Active12® Serum
  • Bite Fresh Mint Toothpaste Bits
  • C & The Moon Malibu Made Body Scrub
  • Darya Hope (Dh) Volcanic Mineral Daily Face Polish
  • epi.logic Eye Contact 360 Night Repair Cream
  • Heales Apothecary Fascia Brush
  • Josie Maran Whipped Argan Pro-Retinol Body Butter
  • Merit Day Glow Highlighting Balm in Bounce
  • Milk & Honey Everything Oil & Lip Butter
  • Murchison-Hume Superlative Hand Soap in Australian White Grapefruit
  • oHHo Dream Cream
  • Petite’ n Pretty Talk Sweet Travel Size 10K Shine Lip Gloss Trio
  • Playa Healing Hair Masque
  • Sara Happ The Lip Scrub
  • Skylar Vanilla Sky Candle
  • Smudge Wellness The Smudge Key to Spiritual Wellness
  • SolaWave Advanced Skincare Wand with Red Light Therapy

Here’s the deal – the bag is available while stocks last.

It’s ideal for any last-minute holiday gift guides and is perfect for shopping procrastinators or anyone whose purchases may have been impacted by shipping delays.  Think shopping for 15+ people in one go without ever having to leave your house!

Want to try and WIN one? Here’s your chance!

Simply follow @_theboard and @groomedla for a chance to win.

Allergan Aesthetics Celebrates Third Annual BOTOX® Cosmetic Day

November 22, 2021

You’re Invited to Join the Celebration!

Allergan Aesthetics, an AbbVie company (NYSE: ABBV), is celebrating their biggest event of the year with consumers all over the United States. The third annual BOTOX® Cosmetic Day is Wednesday, November 17, 2021. This annual holiday was the busiest day for BOTOX® Cosmetic treatments last year, according to Allē, Allergan Aesthetics’ Consumer Loyalty Program.1 This year, Allergan Aesthetics is aiming to celebrate the number one selling treatment of its kind2 with even more participants.

For BOTOX® Cosmetic Day 2021, the brand is sharing two different offers, fueled by Allē. The first offer is a buy-one-get-one-free (BOGO) gift card while supplies last. For every $50 gift card purchased on November 17, consumers will get an additional $50 gift card to use for themselves or gift to others. And what is even better than one deal? TWO! The brand is celebrating for the full week by offering Allē members double points on BOTOX® Cosmetic treatments received from November 15th to November 21st. Points earned can be used toward future treatments. Be sure to check out https://alle.com/botoxcosmeticday for the terms and conditions of both offers.

“We look forward to BOTOX® Cosmetic Day each year. It’s our chance to celebrate with the customers and consumers who have shaped the aesthetic industry,” said Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie.  “Now in its third year, I’m looking forward to seeing BOTOX® Cosmetic Day serve as a catalyst, encouraging people across the country to do something for themselves.”

“Allē is an integral part of BOTOX® Cosmetic Day and of the aesthetics experience for millions of consumers,” said Jasson Gilmore, Senior Vice President, Global Digital and Consumer Marketing. “It’s more than just a loyalty program. Allē provides an in-depth education on aesthetics, personalized access to promotions, and connectivity to providers.”

Only new or existing members of Allē can participate in the exclusive BOGO gift card and Double Points offerings tied to BOTOX® Cosmetic Day. The BOGO gift card offer will become available on November 17 at 9 am Pacific Time at https://alle.com/botoxcosmeticday. It is recommended that consumers new to Alle sign up for the loyalty program in advance.

“Since starting my practice, I have relied on BOTOX® Cosmetic. I trust it to deliver subtle and predictable results for my patients,” said Dr. Robert Anolik, Board Certified Dermatologist. “The response for BOTOX® Cosmetic Day and the enthusiasm for treatment that I see in my practice has only strengthened with the holiday and launch of the ‘See Yourself’ campaign. My patients appreciate that the campaign dives into the stories of real BOTOX® Cosmetic patients – people with varying backgrounds and lifestyles from across the country. It has helped to create a supportive, open, and inclusive space for patients in my practice to proudly choose aesthetic treatments for themselves.”

“Each year, my patients look forward to joining in on the celebration and sharing the special offer with a friend or family member because BOTOX® Cosmetic is a treatment that they trust,” said Nancy Pellegrino, Nurse Practitioner. “Being Allē members helps my patients to make the most out of their treatments, earning points and access to exclusive offers, driving excitement all year.”

BOTOX® Cosmetic is the first and only neurotoxin FDA-approved to temporarily improve the appearance of moderate to severe forehead lines, crow’s feet lines, and glabellar lines in adults, and physicians have relied on it for more than 19 years.3,4 Recognized by National Day Archives as an official holiday on the National Day Registry™, BOTOX® Cosmetic Day is held annually on the third Wednesday in November.

Visit https://alle.com/botoxcosmeticday for more information and to purchase a gift card. Limited time offer. Terms and conditions apply.

BOTOX® Cosmetic Important Information

BOTOX® Cosmetic may cause serious side effects that can be life threatening. Get medical help right away if you have any of these problems any time (hours to weeks) after injection of BOTOX® Cosmetic:

  • Problems swallowing, speaking, or breathing, due to weakening of associated muscles, can be severe and result in loss of life. You are at the highest risk if these problems are pre-existing before injection. Swallowing problems may last for several months.
  • Spread of toxin effects. The effect of botulinum toxin may affect areas away from the injection site and cause serious symptoms including: loss of strength and all-over muscle weakness, double vision, blurred vision and drooping eyelids, hoarseness or change or loss of voice, trouble saying words clearly, loss of bladder control, trouble breathing, and trouble swallowing.

BOTOX® Cosmetic dosing units are not the same as, or comparable to, any other botulinum toxin product.

There has not been a confirmed serious case of spread of toxin effect when BOTOX® Cosmetic has been used at the recommended dose to treat frown lines, crow’s feet lines, and/or forehead lines.

BOTOX® Cosmetic may cause loss of strength or general muscle weakness, vision problems, or dizziness within hours to weeks of taking BOTOX® Cosmetic. If this happens, do not drive a car, operate machinery, or do other dangerous activities.

Serious and/or immediate allergic reactions have been reported. They include: itching, rash, red itchy welts, wheezing, asthma symptoms, or dizziness or feeling faint. Get medical help right away if you are wheezing or have asthma symptoms, or if you become dizzy or faint.

Do not receive BOTOX® Cosmetic if you: are allergic to any of the ingredients in BOTOX® Cosmetic (see Medication Guide for ingredients); had an allergic reaction to any other botulinum toxin product such as Myobloc® (rimabotulinumtoxinB), Dysport® (abobotulinumtoxinA), or Xeomin® (incobotulinumtoxinA); have a skin infection at the planned injection site.

Tell your doctor about all your muscle or nerve conditions, such as ALS or Lou Gehrig’s disease, myasthenia gravis, or Lambert-Eaton syndrome, as you may be at increased risk of serious side effects including difficulty swallowing and difficulty breathing from typical doses of BOTOX® Cosmetic.

Tell your doctor about all your medical conditions, including: plans to have surgery; had surgery on your face; have trouble raising your eyebrows; drooping eyelids; any other abnormal facial change; are pregnant or plan to become pregnant (it is not known if BOTOX® Cosmetic can harm your unborn baby); are breast-feeding or plan to (it is not known if BOTOX® Cosmetic passes into breast milk).

Tell your doctor about all the medicines you take, including prescription and over-the-counter medicines, vitamins, and herbal supplements. Using BOTOX® Cosmetic with certain other medicines may cause serious side effects. Do not start any new medicines until you have told your doctor that you have received BOTOX® Cosmetic in the past.

Tell your doctor if you have received any other botulinum toxin product in the last 4 months; have received injections of botulinum toxin such as Myobloc®, Dysport®, or Xeomin® in the past (tell your doctor exactly which product you received); have recently received an antibiotic by injection; take muscle relaxants; take an allergy or cold medicine; take a sleep medicine; take aspirin-like products or blood thinners.

Other side effects of BOTOX® Cosmetic include: dry mouth; discomfort or pain at the injection site; tiredness; headache; neck pain; and eye problems: double vision, blurred vision, decreased eyesight, drooping eyelids and eyebrows, swelling of your eyelids and dry eyes.

APPROVED USES

BOTOX® Cosmetic is a prescription medicine that is injected into muscles and used to temporarily improve the look of moderate to severe forehead lines, crow’s feet lines, and frown lines between the eyebrows in adults.

For more information refer to the Medication Guide or talk with your doctor.

To report a side effect, please call Allergan at 1-800-678-1605.

Please see BOTOX® Cosmetic full Product Information including Boxed Warning and Medication Guide.

About Allergan Aesthetics
Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets a portfolio of leading aesthetics brands and products. Their aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Their goal is to consistently provide customers worldwide with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

 

The Blemish Mist You Never Knew You Needed

October 24, 2021

OH.SO offers scented hand sanitizers, mask refreshers, deodorizing body sprays, facial sprays and many more products that harness the awesome power of colloidal silver. With affordable prices under $22 and using the highest-quality, Mother Nature-approved ingredients so you can feel OH.SO good about what you put on your body and in your space.

All products are California-crafted. Mother Nature-approved. No Chemicals | No Cruelty | No Gluten | No GMOs

ABOUT COLLODIAL SILVER

Colloidal Silver helps harness its elemental bacteria-fighting power in a form that’s uber-compatible with the body. It’s powerful enough to kill bacteria and odor-causing germs on contact but gentle enough for even the most sensitive skin.

HANDS – A colloidal silver hand sanitizer formulated with alcohol to kill 99.99% of germs. Your hands collect germs and bacteria from everything you touch, yuck! HANDS utilizes the power of colloidal silver and alcohol to neutralize germs (they don’t stand a chance.) A hand sanitizer that’s OH.SO moisturizing and smells like an orange peel – need we say more?

* The CDC recommends the use of alcohol-based hand sanitizers with greater than 60% ethanol as the preferred form of hand hygiene

MASK – Refresh your senses with every breath. Feel Oh.So revitalized with the scents of Eucalyptus and Peppermint essential oils. MASK is formulated to refresh your mask with the power of Colloidal Silver, a true superhero ingredient, known for its antimicrobial properties.

How to Use: Give your cloth face mask a refreshing spritz with 2 to 4 pumps. After applying spray, wait 2 to 5 minutes to allow the alcohol to dissipate before putting the mask on your face. Use as often as needed. Cue the instant mood boost!

 

Pits & Parts– A natural colloidal silver deodorizing spray for your pits, parts, and everything in between. Refresh your sweat zones throughout the day with this clean deodorizing body spray. Think citrus escape— with this uplifting scent inspired by summer days & citrus-filled afternoons

To Use: Shake generously and spray liberally on your pits and all of your parts— whenever you need a little freshening up. Let air dry. Avoid eyes and mouth.

And great for travel!

FLY – A colloidal silver purifying travel spray to keep your space Oh.So clean and clear. Meet your ultimate travel companion. Colloidal silver keeps nasty airborne germs at bay while pure essential oils open your sinuses and help you breathe easy—even at 30,000 feet. Take along on the plane (or any other mode of transpo) to purify your travel experience. Spray in your immediate space—your fellow-travelers will appreciate the subtle scent. Avoid eyes and mouth.

 

Is Your Favorite Brand Ethical? Demee Koch Weighs In

October 21, 2021

We all love animals and nature, traveling and learning about new cultures. There are so many beautiful things to try and to experience in this world. However, fast and mindless consumerism can put all the things we love at risk.

Especially in fashion and in beauty we tend to overconsume.
Do we really know what we are buying into and the consequences of our choices? Whilst organic cosmetics and eco fashion are on the rise, lots of brands are only lip-synching in making us believe they are harmless for nature and for the people manufacturing our products.
Why our favorite brands should be aligned with our personal values

Your shampoo brand now may added a sticker that says “vegan“. But hey, more often than not it means that it does not contain any ingredients derived from animals simply because it is made of cheaply available chemicals only.

Your sweater may say “organic cotton“ but it might still be made in Bangladesh under horrendous conditions for the workers.
It is now important to be aware that lots of brands try to jump on the “eco trend“ and start lip-synching.

This is why we ourselves need to make conscious choices by researching products, ingredients, and manufacturing processes on the internet. No one, of course, does not ever want to harm anyone – so why would we go for a brand that has harmful business practices?

Are you aware that unethical brands cannot survive without you? 

We can make an impact every single day. We hold the power on how to direct that impact – is it for the good or for the bad?

For example, we can influence the ban of dangerous chemicals, unethical business practices and nonsense one-way plastic usage. How? Through our purchasing power. The money we spend is the lifeblood of the company. So wherever we direct this lifeblood will survive.
If we would truly practise our purchasing power through conscious actions, we will be able to strenghten the brands that share our values.

We are living in the age of (almost) unlimited access to information through the internet. It’s time to make use of that wisely. Are the brands really true to their word? Do they care about environmental protection and the local communities in which they produce? Personally, I would only resonate with brands that are true to my values. And I believe we all need brands that are sincere with their social impact.

Ask yourself: How do you make your purchase decisions? What keywords are looking into? And now, evaluate is it a hype or a seasonal trend? From there, you can make a conscious decision. Let’s truly understand our purchasing power and re-think the brands we buy into by practicing conscious actions.

 
From there, you can indeed look good, feel good and do good.

About Demee Koch Demee Koch is the CEO and founder of a brand that is silently disrupting the beauty industry. With two decades of experience in the industry, she has launched the Conscious Beauty movement with her new brand and has been supported by leading industry experts and royalty. The Swiss Filipina’s approach to beauty, selfcare and products mirrors in the brand called DE MOI®, whose products are developed by a team of game changers under a no-nonsense philosophy. With a 360° impact approach, and according to the principles of honesty and fairness, the brand creates result-oriented products under the high Swiss quality standard. Since 2005, Demee has shared her knowledge of conscious entrepreneurship as a trusted business advisor and director with successful global brands in fitness, fashion and beauty. Philanthropist Demee Koch is an advocate for inclusion and women’s empowerment. She was awarded Most Influential Filipina In The World 2019, and holds the “Ambassador of Peace” role with the Universal Peace Federation UK.