The new, inclusive and shockingly affordable skincare line fighting the pink tax is THAT GOOD.

ONEKIND

They recently launched online and at all Heyday locations. Loving this brand that set out to rewrite the rules of skincare – particularly when it comes to traditional (read: inflated) pricing.

BACKSTORY:

Onekind is the brainchild of brother-sister duo Matthew and Madison Ruggieri who – along with their business partner, actor Darren Criss – have been players in the men’s grooming category for close to a decade. Now they have taken all they know about fair pricing and top shelf ingredients to create this clean, accessible new brand which is “Every bit as luxe as le crème, but at a much fairer price.”

Onekind was originally designed to tackle the pink tax (products marketed at women are priced much higher than similar formulations aimed at men) but Onekind is unisex – ingredients are ingredients/skin is skin after all – and Darren uses the products every night in his skincare routine. Onekind is the brainchild of brother-sister duo Madison and Matthew Ruggieri who founded the popular men’s grooming site The Motley as well as their own successful brands, Buckler’s and Port Products.

During this time, they learned a lot of good and bad things about the beauty industry including how unnecessarily marked up products for women can be (for example, they had experts tell them to price their men’s products lower “as men won’t pay enough as women”). This infuriated Madison but she just looked in her own medicine cabinet and knew she was being ripped off…just for buying skincare marketed towards women.

Their debut products for nighttime are heavenly – Dream Cream Moisturizer ($38) and Midnight Magic Serum ($42) –

We are loving them both!!!