Pali Wine, Arts District Food and Wine Pairing Event!

May 22, 2019

Pali Wine Co ( was created in 2005 and has since grown into one of California’s premiere wineries producing over 50 types of wine with 5 tasting rooms in Southern California, including: Funk Zone – Santa Barbara, Wine Ghetto – Lompoc, Little Italy – San Diego, Anaheim Packing District – Anaheim, and the newest, Arts District – Downtown Los Angeles. 

Each tasting room brings an authentic winery experience to the neighborhood while collaborating with local artists, performers and restaurants to create a unique neighborhood experience.

In honor of the one-year anniversary of  Pali’s Arts District tasting room, Pali Wine Co. is excited to announce that they will be hosting a food & wine pairing event in partnership with Porto’s Bakery & Café on Sunday, June 2nd from 3-6pm in their Arts District Downtown Los Angeles tasting room (811 Traction Ave, Los Angeles).

Porto’s will be debuting two new salads and a dessert at the event as a Pali event exclusive. Porto’s Head Chef, Tony Salazar will be on hand to present their carefully-curated wine pairing menu.

The $25 menu includes either: Mini Guava Pulled Pork Sandwich, Mini Medianoche or Potato Ball Trio® – A Porto’s classic that is available year-round on the Pali tasting room menu. All entrées are paired with a glass of Pali wine and one of Porto’s two new salads that will make their debut at the event. For dessert, Porto’s will be serving their all new Mini Milk n’ Mango Cake and debuting their new Guava Creme Brûlée, not yet available in stores. The evening will be capped off with a DJ and giveaways to celebrate the one-year anniversary of the Pali tasting room

link to purchase tickers here!

Memorial Day Sale: Beauty Heroes

May 21, 2019

This weekend only, enjoy additional savings on these beauty and lifestyle Discoveries with Beauty Heroes

The stars align this Memorial Day weekend! The visions you’ve been having for your beauty and wellbeing can finally be realized, and any obstacle that has been standing in your way is gone. Whether you’re inspired to turn it up or tune inward, there’s something for every sign.

Please see sales here:

Healthy Beauty Brought To You Monthly by Beauty Heroes 

There is  growing popularity of clean beauty products, and we wanted to introduce you to the leader, Beauty Heroes; an online beauty store and luxury green beauty subscription service that shows the differences between traditional and clean beauty ingredient standards and stands behindBlue beauty being the next wave in sustainable beauty. 

The popularity of clean beauty products has typically been a crusade led by independent niche brands, but over the years we’ve seen larger, more recognizable brands start to take note. 

Beauty Heroes created Project Blue Beauty, a platform that spotlights brands that are using their business to create a better, bluer planet. Project Blue Beauty not only connects you with brands and informs you of their blue initiatives but it is also a way we can celebrate these initiatives, share best practices and inspire others to take even more action. Green initiatives, like recycling and using sustainable supplies, are important steps to creating a more eco-friendly business. Blue initiatives take it a step further.Project Blue Beauty connects you with brands and informs you of their blue initiatives, from reduced packaging to ingredient transparency to environmental philanthropy.

The zero-waste beauty/lifestyle discoverynow comes in 5 variations below: 

Living Lighter Discovery 

The Full Discovery $125

The Full Discovery (less menstrual cup) $115

The Oral Care Bundle $25

The Lifestyle Bundle $29

The Skincare Bundle $49

DISCOVER: One clean beauty brand each month, always valued at $90+

SAVOR: One full-size product, plus deluxe sidekicks, for an immersive experience.

SAVE: 15% everyday in our Beauty Store, so you can buy what you love, when you want it.




3 Month Prepay

Charged every 3 months




6 Month Prepay

Charged every 6 months




12 Month Prepay

Charged every 12 months

With a primary focus on the environment and a secondary focus on the consumer, Jarnot puts careful consideration into sourcing the purest, non-toxic, organic and luxurious products for her subscription service and accompanying online store from both independent and big-name beauty brands. 


Jeannie Jarnot, founder of Beauty Heroes; a Bay Area-based healthy beauty service and online beauty store, is proud to be leading the charge about shifting the clean beauty conversation to go beyond what a brand stands for to include how that brand is giving back. While we’re all familiar with “going green” and the significance it has on our environment, Jeannie is now encouraging consumers to move onto the next phase of clean beauty by “going blue” and takingintentional actions with our beauty that can positively impact the community, oceans, air, and planet-at-large. 

For more information aboutBeauty Heroes visit visit @beautyheroesacross social media. Check out the brand next week on Memorial Day weekend, Friday May 24th – Monday May 27th,  to receive a special discount. 

Introducing Rootine: A daily vitamin supplement customized to your DNA

May 16, 2019

Rootine is finally here to help us live our healthier, best lives! Rootine is a groundbreaking new wellness company that uses your genetics, lifestyle, and blood levels to create a truly customized vitamin routine. The problem with most vitamin supplements on the market today is that they use one standard dose for everyone, yet each person has unique nutrient needs based on their DNA, blood nutrient status, and lifestyle. 

This is where Rootine’s DNA, blood level, and lifestyle analysis comes in to give you your personalized vitamins you deserve. By reviewing and combining these three key data points, Rootine determines which vitamins and minerals your body needs and creates a custom curated regimen of slow-release microbeads, optimized just for you.  

Microbeads do it better

Unlike traditional vitamins, Rootine drops the capsules and pills. This ensures the best quality product and optimal delivery for vitamins and minerals in the form of slow-release microbeads. (say goodbye to swallowing those horse-pill vitamins).

Each shipment of Rootine contains a three-month supply of custom microbead packets that contain the right dose of nutrients for your specific needs. Rootine spent three years engineering the unique microbead technology. The innovative slow-release microbeads deliver a customized dosage of vitamins into your bloodstream throughout the day, which is how your body naturally likes to absorb nutrients – in the same way it would from food. To take the vitamins, all you have to do is swallow the microbead packet with water, or get creative and stir them into your yogurt or sprinkle them on any meal. 

“Before Rootine, I was skeptical of vitamins.  I often wondered why it made sense for me to take the same vitamin as everyone else (answer: it doesn’t), or how a company could know  what I needed based on a simple lifestyle quiz? (answer: they can’t). Standard multivitamins are built for the “average” person, filled with standard dosages and often have unnecessary fillers or unhealthy ingredients, ” says Rachel Sanders, co-founder of Rootine.

The nutrients

Rootine’s vitamin packs contain 18 different types of vitamins and minerals. Here is an example of the vitamins and nutrients that may be included in your pack; Vitamin B12, Vitamin B2, Vitamin B6, Vitamin C, Calcium, Copper, Vitamin D3, Alpha Lipoic Acid, Zinc, Folate, Vitamin E, Phytosterols, Iron, Manganese, Magnesium, MSM, Selenium, CoEnzyme Q10

How it works:

Purchase online on our website, then:

  1. Take the lifestyle quiz.  A simple lifestyle assessment asking about your diet, stress levels, energy levels, exercise habits and other lifestyle factors.
  2. Take the DNA test OR upload your 23 and Me or raw data.  DNA gives you an in-depth understanding of the nutrients that are most compatible with your body. 
  3. Upload your blood data (if you have it).  You can better assess your current nutrient status. 


$60/month, which includes an at-home DNA test valued at $200 and an in-depth report on exactly what your body needs  

About Rootine

Rootine is the only vitamin that incorporates your DNA, blood testing, and lifestyle factors (like diet), because one-size-fits all actually fits no one.  No more guesswork, just convenient daily vitamin packs, made for you, delivered directly to your door. 

Rootine was founded to change the industry standard and focus on customers first – offering 100% personalized products based on real data and research.  Because we believe everyone deserves a better vitamin built just for them – to help them live their best life. 

Rachel holds an MBA from Harvard Business School, and has spent the last eight years in the health and wellness sector. Daniel holds a PhD in Biotechnology and Bsc. in Molecular Biology and is a serial entrepreneur, with 10 years of experience in medical genetics. 

Microblading With Julia Faria

Alas! I searched far and wide to find the best microblade artists in town for you. And here she is: Julia Faria.

Why did it take me two years? Or is it three? Because bad microbladed (is that even a word?!) brows are everywhere! I had clients asking me who to go to – I had nada. Mostly because if I have not tried something, I cannot and will not speak to it. How can I recommend a procedure if I have not personally tried it?

At this point in Groomed LA’s ten year tenure, I rarely actively seek providers. We are flooded with invitations to experience the latest and greatest in beauty, aesthetics, healing, etc. But the the micoblade artists I had been pitched didn’t feel right to me. They looked terribly painted on, overly dark and fake looking. ICK! Thanks to Instagram, (yup, the gram) I found Julia on my own. Her work looked incredible. Natural, understated, and a little ‘fluffy’ so to speak. I reached out and enter the most adorable, gorgeous talented creature. Miss Julia.

I headed to her stunning studio on Rodeo (that gorgeous complex – oh the views!) and was greeted by this Brazilian goddess. It was love at first sight. Her whole vibe is real, natural and less is more. She looked at my brows and said we could do a little something-something. The goal was to fill in the spottier areas, not re-create a fake brow line that wasn’t already naturally there. She took her pencil and sketched in what she saw would be the perfect brow frame. She was correct. It was perfect. Mind you, I never have penciled in my brows. Ever. I always think dark, heavier brows made me look manly. Julia proved me totally wrong. The way she lightly filled in where hair was missing, simply gave my brows and face the perfect framing.

We booked a session and in one quick hour, my first pass was done. I AM OBSESSED. Easy as heck, painless and relaxing. The first few days I was extra dark (of course I miss that now, as it fades a bit) until I go back for my next pass in a few weeks. This is now a no-brainer. I will for sure do this every two years. It’s a face game changer. Paired with gorgeous lashes from Patricia of Bijou Beauty and I am good to go – make up free – my fave.

Julia developed her unique technique that no one else is doing. If you are looking for The One, Julia is it.

This was the day after and my brows look a bit painted in and heavier. In a few days they started to peel to reveal soft, natural brows.

The Rodeo Collection

421 North Rodeo Drive,
Suite T-13 (2nd floor),
Beverly Hills, CA 90210
Ph: +1 559 558 7992

Julia also sells amazing brow gels and growth serums!!

‘Braintapping’: Healing Your Body Starts With Retraining Your Mind

May 12, 2019

If you haven’t heard of “biohacking” yet, you will soon. It brings the
concept of mindfulness to the next level and its development has been
rapid and recent.

Biohacking combines science, biology, and self-experimentation to
optimize health, well-being, and focus. Simply put, it’s a DIY approach to wellness that refers to a wide range of activities including meditation,
yoga, cleanse diets, and more. Once considered new-age and radical,
these practices have risen in popularity. 

With more research and investment dollars being spewed into the industry, this health trend is dominating the wellness space and is on the verge of changing the industry. At the forefront of the biohacking community is neuroscience expert Dr. Patrick Porter.  

“Biohacking has hit the mainstream and whether you believe in these practices or not, they will undoubtedly impact the health industry…” …
says Dr. Porter, who presented research along with Ariana Huffington
and other notable biohackers last month at the National Biohacking
Conference in Los Angeles. Biohacking has made tremendous advances
in treating conditions like mental health and addiction. Although in the
past, biohacking has received criticism for being unregulated, biohackers argue that’s exactly why it needs to be studied and have close attention
by the public. “It’s all about open access to science and what works for
you. When it comes to health, you are your own best advocate. No one can watch over you better than yourself,” says Porter.  Porter’s contribution to biohacking involves research on brainwaves and technology. A pioneer
in this area, Porter has emerged as a leader in the digital health and wellness field. He is the creator of the BrainTap Pro mobile app, a mind-
development tool designed to help users de-stress while achieving
physical, mental, and emotional balance. Using frequency-following
technology as well as guided visualization, the app gives anyone the
ability to achieve the mental state they want in mere minutes (unlike
traditional meditation which can take years to master.) While other apps only focus on one brainwave (such as alpha waves that calm and soothe) 

BrainTap is based on the understanding that no complex human task hasonly one brainwave state but rather a symphony of waves working together.  
“You can actually trigger neurotransmitter production through brainwave entrainment and this is a game changer for mental and physical health,” 
says Dr. Porter.  

Unique Brainwave Training Can Help Reduce Stress and Fatigue

By Dr. Patrick K. Porter, Ph.D.

Why do we need to take care of our brains? This is a fundamental question we should all be asking because it’s just not possible to have a genuinely healthy body without a freely functioning nervous system (and because about 70 percent of the nervous system is in the brain, it makes sense that healing the body must start with the brain).

One increasingly popular strategy to revitalize and reboot your mind is brainwave entrainment. Also known as “braintapping,” this method can help people that experience high stress, difficulty sleeping, low energy and other lifestyle challenges, to mentally shift gears, recharge and relax.

Backed by neuroscience and research, training your brainwaves helps guide the brain from an awake, reactionary mind into an intuitive, creative state, and then to a place where super-learning and healing can occur, with the outcome being a heightened state of consciousness with crystal clear focus. The practice creates a symphony of brainwave activity and a feeling of calm focus that’s ideal for learning, productivity, healing and clarity.

Activating the Right Mental States at the Right Time

You can incorporate brainwave training into your daily life – it helps you de-stress while also achieving physical, mental and emotional balance.

Unlike traditional meditation programs, brainwave entrainment’s neuro-algorithms gently and naturally guide the brain through a broad range of brainwave patterns. The result is a complete spectrum of brainwave activity. The restful, rejuvenating effects of even just 10 to 20 minutes of this approach can help balance your nervous system and protect against common stressors of everyday life.

In other words, the strategy trains the brain to be more resilient and creative, activating the right mental states at the right time. 

How Does It Work?

The science behind training your brainwaves relies on four key elements that enable the technology to induce brainwave entrainment.

The four areas include:

  1. Binaural beats: When two different tones, separated in frequency by only a few Hertz, are introduced — one in each ear — the brain perceives a third, unique tone. Binaural beats work by creating this phantom frequency, which the brain then mimics. The process of braintapping has shown to produce a state of calm and concentration in the brain, yielding the full effect of the guided visualization, and resulting in extraordinary levels of performance that would otherwise take years of practice to achieve.
  2. Guided visualization: In general, the visual imagery process involves setting aside a period for relaxation, during which you contemplate mental images depicting a desired result or goal. Visualization has been studied for decades and is known to have the power to affect mental states, improve physical performance and even heal the body. And when combined with the other elements of braintapping, these effects are increased and optimized.
  3. 10-cycle holographic music: Another aid to the guided meditation is 10-cycle holographic music, a sonic technology that produces a 360-degree sound environment. In this sonic environment, the visualizations become more real to the mind, helping you take full advantage of the power of the visualizations by creating a more receptive learning state.
  4. Isochronic tones: Isochronic tones are equal intensity pulses of sound separated by an interval of silence. They turn on and off rapidly, but the speed depends on the desired brain frequency. The discrete nature of isochronic tones makes them particularly easy for the brain to follow.  

Turn Your Brainwaves Into a Symphony

The power of the mind should not be underestimated. It’s when you change your mindset –especially if you work to retrain your brainwaves – that you can change your life for the better.

Keep in mind, in many cases, it takes more than a one-and-done approach for us to heal and retrain our brainwaves. But with daily brain entrainment practice, you can create a path of your own destiny so that you can more easily move through life in a connected, more fulfilling way.

About Dr. Patrick Porter:

Dr. Patrick K. Porter, PhD, is an award-winning author, entrepreneur, and speaker. He is the creator of BrainTap Technology™ a company that produces digital tools for health and wellness. BrainTap’s mind development apps and accessories use Creative Visualization and Relaxation to help people overcome stress and insomnia, lose weight, stop smoking, manage pain, accelerate learning, and much more.