Wow! 

Future:Standard http://www.shopfuturestandard.com/ is here!

It's a new online women’s retailer providing shoppers with the first-ever ethically conscious online shopping experience! Launched in April 2011 by Jessica Althoff, Future:Standard offers fashion-forward products that are eco-friendly, fair-trade, locally made or in some way respecting the planet and those making the products.
 
This stylish online shopping destination follows a casual yet chic aesthetic, there is something for every woman! While, value and style are two things that are NEVER compromised at Future:Standard, the goal is to one day not have to describe products as fair-trade or sustainable, because that will be the standard. The eco-savvy online retailer currently houses brands such as: Alex and Ani, Alternative Apparel, April Star Davis, Ashley Watson, bleuFEATHER, Clary Sage, Covet, d a c e, Dogeared, ecoSkin, Erin Kleinberg, Groceries, Julie Park, Lena Bernard, LTR Brands, PACT, PI Organic, Pray For Mother Nature, Threads For Thought, Toggery, Topo Ranch, Vicarious By Nature and Yana K. The continuously growing roster and products will change seasonally.
 
As if Althoff’s environmentally/socially sustainable goal weren’t enough, the do-gooder brand is a member of 1% for the Planet, which is a global movement of companies donating at least 1% of their annual net revenues to environmental organizations worldwide.