Kick off the week at Fashion’s Night Out on September 10, 2010 at the C.O. Bigelow Apothecary store from 6-10 pm. The downtown landmark Apothecary store, located at 414 6th Avenue, is a neighborhood favorite to New Yorkers and celebrities alike and will have specials during the event from some of their top-selling brands.
 

You lucky ducks can check out Vinny Guadagnino of The Jersey Shore from 7pm to 8pm when he'll be showcasing his essential grooming products and favorite beauty products for the ladies in his life that are all sold at C.O. Bigelow. Bring your cameras!

Learn how to boost body confidence and feel great in your skin with the experts from
Mama Mio Skincare. Mama Mio will be serving complimentary mocktails while sampling its Get Waisted Body Shaper (I'm using this religiously now!) to reduce fat cells, tighten and firm tummy flab. Come on girls! Let's Get Waisted!  
 
In addition to body treats and beverages, C.O. Bigelow will also have a makeup artist from Jane Iredale giving consultations and tips to stay fresh-faced all week long, a manicurist from Barielle for a quick polish changes and a skincare specialist with Rilastil sampling the latest eye cream. Additionally, Soap and Paper will be giving away a free shea butter soap with any purchase in the store!

Here's a bit about Alison…

I’ve had an innate passion for two things from childhood – movies and product. (Well, if I’m being honest I’d have to add food to that list.)  I now make my living as a film and television producer, and lately, when I close my eyes and dream at night it’s not images of sugarplums that dance through my head, but of products I might invent and sell on QVC.

As a child, while the other kids played in the sandbox at the playground, I sat on a bench with my Mom’s best friend Marie. On a typical day Marie was in an Yves Saint Laurent pantsuit and I wore a Florence Eiseman matching top and knit pants.  I’d try on Marie’s jewelry and investigate the contents of her fabulous Gucci bag while she discussed with me the fundamental rules of chic. So began my style and grooming education. My reverence for all things style continued and I became an unofficial consigliore as friends sought advice on products and procedures and doctors and technicians. Long before the Internet and blogs, my clipping files filled with categorized information on products, services, design, art, restaurants, and all earthly delights were legendary reference tools for friends and family.

Of course, as I’ve gotten older, my interest in product has increasingly focused on anti-aging remedies.  How fortunate that I live in Los Angeles where the quest for eternal youth is not only socially sanctioned, it is practically a religion. The bottom line – I’m infinitely curious and a crack investigator.  Whether it’s finding the right lipstick or the meaning of life, I relish the mission.  I’m excited to share what I learn with the readers of Groomed LA.