Snapper Rock is the only brand of swim suits and beach wear that my kids sport all summer. Period. Not only are they quick drying UV50 but they are CUTE beyond cute. And not just the kids stuff but the men and women line’s are amazing too.

The little girl kaftans and jumpers are so great you’ll want to wear them yourself. My 11 year old lives in them and not just around pools or at the beach. She wears the rash top as a top with jeans. Same with my son. They just love the line because it’s also all so comfy. The patterns for boy board shorts are so friggen adorbs.

I mean just LOOK!!

Scoop up a few pieces and you will feel that much better about your kid’s being in the sun all summer.

Why Snapper Rock? – From Founder; Liz Eglinton

As parents we make sure that what our kids like to wear is what we launch.  We ensure that our swimwear has the functionality that parents want – UV protection (blocking 98% of all harmful rays) lightweight, breathable and quick drying without compromising on style.  Designed in New Zealand, where our ozone layer is very thin, we have the expertise in ways we can protect our kids in the sun, without taking away their fun.  We use the latest fabric technology, colors and designs to ensure Snapper Rock continues to lead this market segment.

From baby one piece sunsuits, to cool mix and match swim sets, rash tops, boardies, hats and kaftans, Snapper Rock has your kids covered head to toe.  Our new beachwear range features after-sun kaftans, towelling onezies, swimbags, sundresses’s and accessories.  Choose a set or mix and match our separates to create your own Snapper Rock look.

We love summer and the sun, and we all need Vitamin D, but like all good things its about moderation.  We don’t want to take away anymore of our kids freedom, we want them to enjoy the type of carefree summers we had, we want them to be outside playing, and with Snapper Rock you can relax a little, knowing your kids aren’t the ones getting sunburnt this summer –  Have a rock’n summer