With our ever-changing lives flipped upside down, we are home and focusing on our wellness more than ever. At-home workouts, recipes and more are inundating our inbox and I was excited to learn about SmartyPants a leader in whole family wellness, led by fellow mom Courtney Nichols Gould who launched the brand while on a mission to simplify health without sacrificing quality.
The product line currently consists of toddler, kids, teens, prenatal, women’s, men’s and 50+ with baby launching soon. As part of their commitment to the consumer’s health and best interest in mind, SmartyPants bases their formulas on the daily recommended intakes of nutrients as advised by the latest scientific research, their scientific advisory board and the most up-to-date recommendations by the Food and Nutrition Board of the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine).
The brand just announced their expansion with the launch of their newest product – Baby Multi & DHA—the first baby multivitamin with omega-3 DHA and lutein, designed to focus on cognitive development and healthy growth for the first years of life. The new product completes the company’s extensive vision to provide cutting-edge, science-backed supplements for all stages of life, from pre-natal through 50+.
The pediatrician-designed liquid supplement (naturally flavored) is made for children 6 – 24 months and includes 13 premium nutrients including omega-3 DHA essential fatty acids (from algal oil) for brain and eye health, vitamin D3 for bone health, vitamin C for immunity, and lutein, choline and iodine for cognitive development — all in one delicious serving without any artificial colors and flavors. SmartyPants designed its Baby Multi & DHA to help in the critical transition from breast milk and formula to a diet that emphasizes solid foods. SmartyPants focused on developing its product so it included important nutrients such as DHA, lutein, and choline as these nutrients become less prevalent in their primary food sources.
In our current climate, it is always important to give back, and SmartyPants isn’t short of that philosophy. For every bottle sold, a 1•for•1 nutrient grant is made to Vitamin Angels to help get life-changing nutrients to mothers, children and babies in need around the world. To-date, SmartyPants has made over 12 million grants, making it Vitamin Angels’ largest brand contributor.
SmartyPants Baby Multi & DHA will be available on Amazon and in the vitamin aisle of Target and other retailers early April.
For more information, please visit www.smartypantsvitamins.com.