Uh, anyone out there going to actually BUY THIS? 

The packaging sure is pretty f'in cool!

FROM THE NEW YORK TIMES MAGAZINE SECTION LAST WEEK

S.S. Fair

The fountain of youth is legendary in myth and history; some scientists and skin-care experts think it still exists, thanks to an enzyme called telomerase. Dr. Gregory Bays Brown of RéVive has created a $1,500 skin cream, Peau Magnifique, containing telomerase. In fact, the 2009 Nobel Prize in Physiology or Medicine went to three scientists who discovered how chromosomes are protected by the enzyme, and further research could prove telomerase to be a key factor in infinite cell proliferation. No one's promising the death of funerals yet, but hope springs eternal. Here's the CliffsNote: As cells divide, they send copies of themselves to new cells. But that copying process chops off bits of the originals' protective tips. As we age, the tips, known as telomeres, get shorter and shorter till the original cells die, and we do too. Cancer cells, stem cells and some rogue cells produce a substance that blocks the snipping process — telomerase. How it can be deconstructed, harnessed and activated remains to be seen: lab-made telomerase would have to penetrate skin, pass through tissue and cell walls, and hook into chromosomal activity in order to be effective. But RéVive's Brown claims that telomerase can recruit the skin's resting stem cells — which exist in case of injury — to manufacture new skin. So far, there are no major peer-review studies or clinical trials. And animal testing isn't possible since only humans produce it. Nevertheless, the party has definitely begun; in addition to RéVive, Jan Marini's Age Intervention Regeneration Booster and Goldfaden's DNA Telomere Cream boast telomere science. Other beauty products are sure to follow. S.S. FAIR