ANOTHER BASIC: REDEFINING BASICS, ONE SHIRT AT A TIME

July 27, 2011

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LOVING MY NEW TANK!

Filling the void between high-priced designer labels and run-of-the-mill blank tees, Another Basic launches its first season of tops that raise the bar on everyday wardrobe essentials. Another Basic wanted it all: the finest Supima Cotton and Micro Modal fabrics; stylish and flattering fits; all at a wallet-friendly price.  

“Nothing was compromised in the development of Another Basic,” said husband-and-wife founders Jiho Chong and Shirley Kim. After working with local Los Angeles experts and sampling countless blends and weights, Another Basic chose the finest 100% Supima Cotton, 50% Supima Cotton / 50% Micro Modal blend, and 100% Micro Modal fabrics. Both Supima Cotton and Micro Modal are considered the premier grade of fibers in the industry as they yield the softest feel while maintaining a durability that holds shape and integrity after frequent washes.
 
Another Basic obsesses over every stitch, bias and trim. Each piece was developed, fitted and refitted over the span of one year to perfect the silhouette that feels simultaneously classic and current; and a cut that is flattering and comfortable to most every body shape and type. To further ensure a level of quality above the competition, the shirts are twice washed to minimize post wash shrink. The founders are involved in every step of the production process that takes place in downtown Los Angeles – the fabric knitting, cutting, sewing and dying – so that every garment shipped is of the highest standards.
 
“We find ourselves wearing basics all the time: dressing it up, down, to the office or to a special night out,” the founders explained. “It can be layered, paired and coordinated with most every outfit. Basics are entirely customizable for any occasion and we were tired of paying a small fortune to keep a healthy stock of basics in our closet.”
 
Comparable shirts run the range of $55+ at retail.

Because Another Basic eliminates the middleman retailer and sells direct to the customer through its website www.anotherbasic.com <http://www.anotherbasic.com/they are able to offer premium quality for around $30. For added convenience, shipping and returns are free.

 
About Another Basic:


Another Basic was developed out of the frustration husband and wife team, Jiho and Shirley faced when shopping for high quality basics at outrageous prices. They believe that basics are the foundation to every good wardrobe and felt that high quality basics should not be a luxury. They found a way to offer these premium items at a friendly price so that everyone can afford to have another. 

 

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What does Brooke Burke do that I don’t?

July 25, 2011

I love Brooke Burke.  She works her butt off, has what 4 kids (??!!) and always looks insanely amazing, bronzed, super fit and healthy.  But, besides all the material stuff she's acquired (the killer bod, hot hubby, adorable kids, kickin' career) she also works her butt off to stay connected and in touch with her family.  I know this because I read her blog in my daily Modern Mom (http://www.modernmom.com/) email that I devour first thing every morn. 

Ya see, me and Brooke, we actually have stuff in common. We both have blended families. She has two kids from her previous marriage to Garth Fisher and two with her current hubby David Charvet.  Half the week, her Garth girls go to their dads and then return home to reintegrate with her kids with David.  She has written about the trials of this and how totally intense it can be for everyone.  I've got the same deal-e-o only divided by two and without the ex-Baywatch babe for a mate.  My five year old girl, Aria, stays with her dad for half the week and I have a one year old, AJ, with my current hubby, Jay, Aria's step-daddy.  It can be a lot to get your head around. Like all families and parenting in general,  dynamics can swing from a blissed-out-love-fest to hot and exhausting.  Jay and I have always tried to stay on top of this stuff and I had written about the AMAZING Connecting to Your Child with the Brain in Mind workshop we attended a few months back which blew our minds ( if only they would do more!).  When Brook touches on this family dynamic stuff in any way, I light up.

So when I read the other day that Brooke had done a weekend workshop (that she raved about) to deepen connection and communication, I perked up, big time.    For someone so stunning in appearance, she is totally unafraid to show the gritty side of how challenging blended families can be.  As if parenting isn't hard enough, add steps into the mix.  Brooke is also the first the go on about how intense it is to be a working mom and the toll it can take at times on her relationship with her husband and her kids.Her blog posts are always honest and raw and this time, I was so moved by the life-altering-life-lessons she walked away with this past weekend, based on the Harville Hendrix, PhD. inspired "Getting The Love You Want", that I jumped into detective mode to hunt down the best workshop providers. Ever.

This led me to life and relationship coaches David and Janis McCann, who run the Center for Conscious Relationships. They are leading PhD.'s in Imago Relationship Therapy.  I am someone who seeks experts on everything (clearly Groomed LA was born out of my obsessive deep need to know the best of the best and consult with them on, er, everything) as in: do I leave my baby for an overnight? Call the child specialist. How do I divvy up dish duty?  Discuss with my therapist.From what I hear, the McCanns are the leading experts in the field of deepening connection and clearing lines of communication a (life-long goals). The more I learned about them, the more people came out of the woodwork tell me they had personally worked with them, on their relationships, with their co-workers, with their families, by themselves.  In case you haven't noticed, communicating is my thing. If there is a way I can communicate with my family with more conscious-awareness, compassion and to make myself heard with as much clarity as possible and (!) to make sure I am listening to everyone's needs with as open-a-heart as possible, than sign me up, stat. 

Go poke around their website and you might get as inspired as me. They even have an upcoming workshop on the weekend of August 5-7th in Valencia.   If you need an intense communication chiropractic adjustment or to just wake up if you've are gotten a little sleepy or stagnant in your life –  these are the peeps to work with.   

Love and Life Grooming!

Center for Conscious Relationships

David and Janis McCann

Phone:
805-667-7789 

E-mail Us

Sweet Saturdays at Fred Segal Santa Monica again! From our friends at Fred:

July 22, 2011

SWEET SATURDAYS @ FRED SEGAL SANTA MONICA:
Last weekend you stayed in to avoid the would-be traffic nightmare of "Carmegeddon!" This weekend, we've got two events for you to enjoy at Fred Segal Santa Monica.
 
Make the start of your day sweet with our "Sweet Saturdays" event program featuring complimentary
sweet treats for guests to enjoy on both sides of the street from Immaculate Confections (http://shop.liquorcake.com/ <http://shop.liquorcake.com/> ) and Santa Monica's own, Cookie Good (http://cookiegood.com/ <http://cookiegood.com/> ). In addition to the complimentary treats from 12-4pm, shoppers wil enjoy a sweet deal of a discount on their favorite summer styles. Every shopper who spends $100 or more in a Fred Segal Santa Monica retail store will receive a gift voucher worth 20% of that purchase to use in that same retail store during a future shopping outing. Vouchers can't be used the same day, they can only be used in store of purchase and are non-transferable. Vouchers can't be used in the Fred Segal Santa Monica restaurants; only at the salon for products, not services.
 
The special Saturday shopping deal will take place all day at both 420 Broadway & 500 Broadway, Santa Monica, CA 90401. For more information please call 310.395.3099 or visit www.fredsegal.com <http://lumpy.global411.com/exchweb/bin/redir.asp?URL=http://www.fredsegal.com/> .   
 
BABAKUL EVENT @ FRED SEGAL SANTA MONICA:
Also, from 3-5pm join Kym Gold & Sophie Wizmann of Babakul to kick-off the "In A Perfect World" campaign to raise awareness to help build an education center for under privledged children in Nicaragua. In an effort to give back, the ladies of Babakul have designed a t-shirt that simply states "Build With Babakul." 100% of the proceeds go directly to the organization.