so the word on the street is: Brazilian Blow Outs* are toxic and then some. (great, i did one pregnant. oy). so what to do about super frizzy, damaged hair? 

keratin, keratin, keratin.

i popped into The Private Room, the adorable little boutique salon in BH where the Tina Dizon, the sweetest, warmest, no BS owner/stylist meet me and my frizz head-on and promised to salvage it sans cancer causing chemicals.

enter the KERATIN EXPRESS treatment. while it would not give me those gorgeous silky straight locks of Brazilian days of yesteryear, it would restore my fried ends and take my hair healthy, more silkier place, and with the infusion of Keratin, from the inside out.  and this it did. my hair is looking 80 percent better now and it's been three weeks since. and while i am still desperate for some silky-frizz-free straightening, Tina assured me the next treatment we will do, now that my damaged hair is more restored, will take me close to the stick straight look those formaldehyde drenched days, but totally chemical free. i've already booked my next appt. i'm also eager for a trim from her as i could tell from my amazing blow dry that she has a fab hand and eye.

while Tina is known for her sought-after for her "Ballet" Extensions, an exclusive application technique that involves detailed artistry and custom prep work and a duo-fusion process she does it all, color, cut and restorative treatments.

KERATIN EXPRESS, will have you silky and restored, starting at $135 

the full on KERATIN starts at $300

www.theprivateroombh.com.

9414 Brighton Way

Beverly Hills, CA 90210
Neighborhood: Beverly Hills

* Most Brazilian treatments (BKT) contain as much as 2% formaldehyde, and many treatments can contain higher percentages than that. Now there are many Keratin Treatments that are Formaldehyde Free. Formaldehyde is a carcinogenic, and used in this application as a volitile liquid (quick drying) component to keep the keratin compound in liquid form, which dries once you have applied it to the hair. Formaldehyde is an acceptable additive in cosmetic use but the FDA doesn’t have to approve cosmetic products as they do drugs.

check out all the fun specials they do! donation saturdays are sure to make you feel extra good about your grooming.

DONATION SATURDAY The first Saturday of every month, THE PRIVATE ROOM donates 100% of our retail sales profit, in addition to a portion of the team's gratuities, to a chosen organization.   This month's organization is the Cystic Fibrosis Foundation of Los Angeles in honor of and suggested by Melanie Cook.      Cystic Fibrosis Foundation of Los Angeles The Cystic Fibrosis Foundation is the world's leader in the search for a cure for cystic fibrosis. We are a nonprofit donor-supported organization dedicated to attacking cystic fibrosis from every angle. Our focus is to support the development of new drugs to fight the disease, improve the quality of life for those with CF, and ultimately to find a cure.     PRODUCTS  Alterna Bamboo Eco-Certified, Professional Organic Hair Care Unite Eurotherapy Environmentally conscious Professional Haircare   Moroccan Oil No Animal Testing  Hanz de Fuko Certified, Organic Haircare for Men   CERTIFIED   Great Lengths  Hair Extensions  INOA Ammonia free haircolor Keratin Complex by Coppola  GK Hair  PRODUCT OF THE MONTH   Unite Moisture  Shampoo and  Conditioner Check out our Facebook page for more information on adding moisture to your hair    MOR