For some reason I've been personally obsessed with men's cas-chill-malibu-beach-gear, forever. I love to picture my hubby in the perfect soft, cotton, sexy sweats and hoodie. I'm always on the lookout for a modern meets classic line with just a bit of edge in the details, say, a frayed-fringe hem on some beat-up over-washed cotton board shorts. Clothes like this just make me want to attack him cuddle. When his mom comes to town and wants to buy him clothes like all great Jewish moms, I've always taken her straight to James Perse.
Until now.
I recently discovered OLIVER RAYN and was blown away by the line.
It's even better than anything I could envision my man wearing. It's even, dare I say… cooler than James Perse (Sorry! I know our grandmas were best friends! I'm still ga-ga for your womens line!)? I'm pretty sure it's not just the ridic hot model they're using in the look book. (Can't be sure…I might have to examine him in real life just to be positive …;)….)
You simply have to take a look for yourself and TRUST me that sexy, casual, cool, modern classic meets a bit of edge, comfy, beachy, malibu feeling clothing for your man is personified in this new L.A. line…
Now, if they just open a store, I'll take the mother-in-law THERE next time she's in town. Until then, find stores of where to buy below…
A lil' backstory:
Oliver Rayn came to life one morning early in 2009 as Glenn Shelhamer and Piper Gore were jogging by the Santa Monica Pier. As they ran, their conversation turned to their passion for clothing – what was out there and what wasn’t, and of course, what they wanted to wear but just couldn’t find. Out of their talents and enthusiasm, Oliver Rayn Los Angeles was born.
Oliver Rayn Los Angeles is a line of beach inspired men's clothing – casual luxury with an edge. From the creation of the fabric to the production, it is all made here in Los Angeles. Just like the city where it is created, Oliver Rayn is refined and modern yet classic and comfortable. The versatility is a unique and innate aspect of the brand as the styles are guided by one pre-requisite; all clothes have to be able to go from the sand to the city and everywhere in between – after all, this is Southern California and you just never know what you'll find yourself getting into. This is a brand about living your life – what’s important to you and how you feel while creating memories and experiences.