Frizz? Dryness? Limpness? Forget it!
Living proof has just launched a silicone-free, sulfate-free No
Frizz Shampoo and Conditioner. And YES, it lives up to its name!
I have been using the Living proof Humidity Blocking,
Weightlessly Hydrating, Sulfate-Free No Frizz Shampoo and Conditioner for the
past two weeks and, I must say, I really
like it. The product smells soooo good (and the bottles look great in my modern
shower), my hair feels moisturized and ‘defuzzed’ and, after 5 washings this
week, my color is still vibrant – one of the most important factors in choosing
a shampoo since I invest so much time, and money, into my brunette locks.
Here are the details – No Frizz’s scientific research
team, led by top MIT scientists (love it!!) discovered an ingredient called
PolyfluoroEster that creates a weightless shield on the hair to coat the
cuticles and reduce the friction between fibers which cause frizziness. Basically, Living proof gives you a humidity-proof barrier that keeps frizz at
bay for one whole day. Okay, so humidity may not be a big problem in L.A., but
you never know.
In any event, I simply love the thought of some brilliant
engineer at MIT curing the world of lifeless hair. His mother must be proud –
and have incredibly beautiful hair!
xo Natash
Uou can get it here, at Sephora