LASH ME, BABY!

December 16, 2008

ALERT! SANDI JUST INFORMED ME THAT IF YOU MENTION YOU HEARD ABOUT HER ON GROOMED LA YOU WILL GET A WHOPPIN 10% OFF YOUR FIRST TIME SESSION!! THIS IS GOOD FOLKS, VERY, VERY GOOD. THANKS SANDI!!

Ah…lashes. Can you ever really have enough of them? I didn't think so.

Nothing looks better and makes life easier then a furry, thick coat of lashes. Seriously, it takes the whole looking-decent routine down to like, two steps. And one, is brushing your teeth.

So here's the deal: Last year a friend of mine, who I will call LouLou, as you will be hearing her name a lot as she, like me, loves to groom with the best of them, told me about this LASH PERSON. What the heck is a lash person? Well, it's a Lash Extensionist (of course), someone who extends your lashes, with semi-permanent fake ones, to add luxurious length and thickness to your icky, skimpy, yicky lashes. As someone with very big eyes, who for some reason always has raccoon eyes when I wear mascara, even if it's waterproof, this seemed like a great idea to try before some upcoming new headshots. The price, at the time , was beyond right, only $150 for a full set to start and $65 for maintenance. This sounded totally do-able, especially when I did a little research and found out that lashes at some of the top salons start at $350! So LouLou introduced me to my current pusher, my dealer, the woman whom a year and a half later, I cannot get out of my life. No matter how hard I try.

Her name is Sandi Shroeder. Not only is she the cuttest little hottie ever, but she gives great lash. What was supposed to be a ONE TIME gig for has turned into an 18 month run. And counting. I have watched her biz grow and grow. She now does all those super fancy people you read about on New York Social Diary. Ya know, the ones who have their hair and make-up done every single morning.

Ok fine, so her prices have gone up. I don't care. Every lash is worth it. I'm totally hooked! And now she has added metallic, blue and purple to the mix which sounds totally crazy. I recently added the purple, just a few on the ends, and you can barely see them except in certain light. Totally subtle and cool.

There are several ways to go: thick, thin, thicker in the middle, more Bambi-extending out on the ends and I have tried them all. I now go for a thinner lash and thicker in the middle so I don't look too glam and just natural. God knows, I have my sweatpants to keep up with. Also the thicker ones feel a bit heavy. These are super light. You wont even know you are wearing them. And keep your face out of the friggen shower stream for crying out loud. This will extend their long, luxurious life!

Touch ups can wait for three weeks if you are super careful and not a total perfectionist.
Sandi Lash Guru:
323.687.4374


Full Set: $275
Touch-ups: $80 to $100
Wings:$80 to $100

Mink, Metallic, Colors price available upon request. 

She works out of:
Tracey Ross
8595 Sunset Blvd.
Los Angeles, CA 90069
Telephone: (310) 854-1996


Sandi Schroder's attention to detail and custom lashes has made her one of the most sought after lash stylist's in the industry. A true artesian, Schroder determines what styles, colors and extensions work best for the individual to create a natural yet debonair look. At the age of five, Schroder knew she was going to have something to do with eyelashes. Drawing stick figures with huge eyelashes was in the works and making her art into reality was inevitable. Growing up outside of Manhattan, she played with different fake lashes and practiced on her mom and sister perfecting her steady hand.
Schroder looks at eyelash extensions as an art, always being interested in the creative side of ones' face and eye area. Whether it is to use color for highlighting, silk, mink, metallic, thick, long or short lashes, she has become one of the most sought after up and comers in Hollywood. Sandi can be found at one of Los Angeles' most exclusive retailers Tracey Ross. As one of Schroder's client has claimed, " Without my lashes, I am nothing."