Color Chic™ Purple Shampoo, Conditioner and Foam for Lightened Hair Features Good-For-You Actives: Argan, Avocado and Coconut Oils, Biotin, Apple Cider Vinegar, Aloe Vera and Keratin.

If you’re in the know, you already know Giovanni Eco Chic Beauty™ is a staple behind the scenes of award shows and red carpets, keeping the hair of Hollywood’s finest looking flawless. Now, just in time for the glittering madness of awards season, Giovanni is dropping its first-ever Color Chic™ Purple Line, specifically designed for those of us blessed (or cursed) with lightened hair – think bombshell blondes, silver foxes, and everyone in between. This trio of products includes a Purple Shampoo, Conditioner, and a Leave-In Hair Styling & Toning Foam, and they might just be your new best friend.

First, let’s talk about what’s in it. The Color Chic line isn’t just your average purple shampoo. It’s packed with all the good-for-you actives like Argan, Avocado, and Coconut Oils, plus the holy grail of haircare: Biotin, Apple Cider Vinegar, Aloe Vera, and Keratin. What does all that mean? Intense moisture, frizz control, and a refresh for lightened hair to keep it bright, shiny, and brass-free. The purple pigments are formulated to neutralize those pesky yellow and orange tones that appear as color fades. So, if you’re dealing with that “brassy blonde” situation, this is your solution.

Celebrity stylist Sean James, who works with the iconic Jamie Lee Curtis, swears by Giovanni’s salon-quality products. He explains, “When I need hair to stand up, sit down, be sculpted, shined, for a demanding day on the set, this is the brand that I and my industry pro colleagues turn to.” And, honestly, when Jamie Lee’s hair looks as gorgeous as it does, you’re going to want to take those styling tips to heart.

This line delivers on all fronts. The Shampoo works to clarify and tone, removing brassiness while moisturizing your strands. The Conditioner adds that hydration without weighing things down. And for that extra pop, the Leave-In Foam is an absolute game-changer. It tames frizz, adds volume, and helps maintain that fresh-from-the-salon glow. It’s everything you need to keep your lightened locks in check – no more looking like you just stepped out of the pool.

For the price – each product is just $13.99 – you’re getting a premium, celebrity-approved line that works wonders for color-treated hair. Whether you’re picking it up on Amazon, at Whole Foods, or grabbing it while you’re doing your grocery run at Costco (yes, please), it’s accessible, effective, and doesn’t break the bank.

What else is there to love? Giovanni’s 46-year legacy in the entertainment industry. This brand has been trusted backstage at the Oscars, Emmys, GRAMMYS, and Tonys, styling the tresses of TV, film, and music’s elite. Plus, as a Leaping Bunny-certified brand, it’s cruelty-free – meaning you can look fabulous while feeling good about what you’re putting on your hair.

So, to all the bombshell blondes, silver-haired beauties, and lightened-haired gals out there – Giovanni’s Color Chic line is here to save your hair from brassiness and dullness. Hydrated, glossy, and perfectly toned hair? Consider it done.

Get your Giovanni Color Chic Purple Shampoo, Conditioner, and Leave-In Foam now – your hair (and your favorite celeb stylist) will thank you.