For over 35 years, Benefit Cosmetics has built a global cult following among models, makeup artists, and celebrities alike… and it’s easy to see why! Last week they teamed up with Gilt City, the local lifestyle site that offers memorable adventures and exclusive offers, all at insider prices, to bring Gilt members a not-to-be-missed event that brought together beauty, blowouts, bronzing and booze. And it was fabulous!

On Thursday, January 23rd, Gilt City Los Angeles celebrated the opening of the tongue-in-cheek beauty brand’s new “Blow Bar” in Santa Monica at the newly renovated Boutique located at 1210 Montana Avenue. This place is your one-stop-shop for all of your primping needs, whether you’re getting ready for a night out on the town or simply replenishing your beauty supply.

Guests were treated to mini “makeuppers” (makeovers) and Brow Arch treatments at the sold-out event, and got to enjoy sparkling rosé by Chandon, snacks from Sticky Fingers Doughnuts, and a gift bag including items from Benefit, Bloom2Bloom, MeUndies, Bon Puf, Napoleon’s Macarons and more! Between the two of them, Gilt City and Benefit really know how to make a gal feel pampered!

So if you find yourself in Santa Monica searching for the best place to get waxed, tweezed, primped and pleased, then stop by the new “Blow Bar” by Benefit Cosmetics. Trust me, your inner beauty junkie will thank you. And remember to check out GiltCity.com daily to take advantage of their exclusive offers that will help you to Love Your City More.