The official Disney Reads Day kick-off Saturday, Feb. 4, from 9:45 a.m. to 4 p.m. The event is hosted by a royal visitor from Avalor and will feature celebrities reading to children from the local Boys & Girls Club and store patrons.
Join the likes of celebrities Steven Spielberg, Kerry Washington, Pink, Viola Davis and others, to activate a one-for-one book donation by posting a “Shelfie” – a selfie with their favorite book – on Twitter or Instagram using #magicofstorytelling. For every book purchased at Disney Store or a participating retailer Disney will donate a book with the eventual aim of one million books donated.
Disney’s Magic of Storytelling campaign, an ongoing initiative aimed at inspiring imagination and a lifelong love of reading, comes to life on the second annual Disney Reads Day on February 4, 2017. Now through March 31, Disney will donate one book for every book purchased at Disney Store or a participating retailer. Participants can also activate a one-for-one book donation by posting a “Shelfie” – a selfie with their favorite book in front of a bookshelf – on Twitter or Instagram using #magicofstorytelling.
Encouraging families to drop everything, grab a book and read together or independently, Disney Reads Day is a multi-city celebration and will host its Los Angeles-area event at the Disney Store at the Glendale Galleria. A Disney “royal guest of honor” will welcome children from local Boys & Girls Clubs during the store’s opening ceremony. The surprise guest and stars from Disney Channel and Disney XD will lead live readings in-store all day.
The program kicked off this month with a PSA narrated by Emma Watson, star of The Walt Disney Studios’ upcoming film “Beauty and the Beast,” coming to theaters on March 17.
WHAT: Disney Reads Day, Feb. 4
WHERE: Disney Store at the Glendale Galleria
Glendale Galleria, 1152 Galleria Way
Glendale, CA 91210
Located on Level 1, near Food Court
9:45 AM: Opening Ceremony with “Royal Guest of Honor”
10:00 AM: Glendale Galleria/Disney Store opens
– First storytime with “royal guest”
– Will also read at 12 PM, 1 PM and 2 PM
– Disney Channel talent to read on half hour throughout rest of day.
ABOUT: The Magic of Storytelling campaign aims to inspire families’ imaginations,
cultivate a lifelong love of reading in kids, and bring books to underserved
communities across the country. Over the past 16 years, Disney has
donated 57 million books to First Book. Together with First Book, Disney
Publishing Worldwide and Disney|ABC Television Group are committed to
placing up to one million more books in the hands of children in need
across the country.