This is an amzing product!! TRUST ME!! I have the worst grey roots I simply cannot get rid of fast enough. Enter COLOR WOW – a gift from the roots gods.  YOU WILL THANK ME!!!!

WHAT :: 365 days a year of perfect color with Color Wow - a comprehensive, at-home solution to unsightly roots, regrowth, fading, brassiness and more.

The BRILLIANT Root Cover Up, seamlessly camouflages gray roots and regrowth, creating multi-dimensional shine and natural-looking color, extending time between salon visits. Packaged in a sleek compact, Root Cover Up, dubbed “the next hand-held device to change your life,” fits perfectly in any clutch, diaper bag or purse, and is ideal for travel and last minute, on-the-go fixes. It’s one-of-a-kind, just like mom!  

Color Wow is available at Ulta stores nationwide, as well as Ulta.com, QVC.com and ColorWowHair.com.$34