BITE – Zero Waste Toothpaste

June 29, 2022

Bite (Because It’s The Earth) products are all-natural, zero-waste, tube-free, 100% vegan, gluten-free and cruelty-free and on a mission to become the world’s most sustainable personal care company. The company started as an oral care brand and has now expanded into general care and makes non-toxic personal care products – ranging from toothpaste and deodorant to body balm, mouthwash, toothbrushes and whitening gel – and packages in a plastic-free and sustainable way. 

When LA resident Lindsay McCormick learned that over 1 billion toothpaste tubes are thrown out every year, that most body moisturizers are 60-80% water (meaning chemicals must be included for a stable shelf life) and 15 million pounds of deodorant packaging ends up in landfills and oceans every year, she made it her mission to create the world’s most sustainable personal care company.

Enter Bite (Because It’s The Earth).

Going from a side hustle in her LA apartment with only $6k in the bank to going viral overnight to turning down both Mark Cuban and Kevin O’Leary on Shark Tank to building out what’s now an 8-figure cult beauty brand business with fan favorites like Jason Momoa, Don Cheadle, and Iliza Shlesinger, the real question is – how does she do it?

Bite was started by Lindsay McCormick, named by Fast Company as one of its Most Creative People in Business, in her living room in 2018. She initially produced the first Bite tablets on a hand-press tableting machine after enrolling in a self-taught online chemistry course and speaking with hundreds of dentists and dental hygienists as a way to reduce her personal environmental footprint and to create a more eco-friendly oral hygienic routine. After being featured on ABC’s Shark Tank and going viral overnight, Bite wants to continue disrupting the personal care market, one tablet at a time.