BAI – MEET THE POWERHOUSE SUERFRUIT! (GLUTEN FREE TOO!)

June 9, 2013

bai

celebrates a new outstanding flavor:

Molokai Coconut

I AM ADDICTED!!!!

TRY THEM ALL THOUGH – ALL AMAZING!

COFFEEFRUIT Meet Our Superfruit

You’ve probably met the inside of the coffeefruit, what your everyday cup o’joe is made from. But we’d like to introduce you to the outside – coffee’s superfruit. Can something made from coffeefruit taste refreshing? Yes, the name may say coffee but the flavor is pure, delicious fruit. Imagine supercharged antioxidant power swirling with fragrant, fresh tasting fruit – that's 100% natural, free-radical crushing bai and bai5.


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bai5 Green Variety Pack

Wondering why you’ve never heard of coffee's secret superfruit?

You’re not the only one! It just so happens to be one of nature's best kept secrets. Previously, the bright, round cranberry-like fruit of the coffee plant was left behind after coffee harvesting, a valuable antioxidant resource discarded. Only recently was the casing that once nurtured and protected the coffee bean recognized for its health-enhancing properties. Now, from the coffee fields of Indonesia, bai brings the antioxidant benefits of coffeefruit directly to you.

IT STARTED WITH A SIP… 

For two decades I traveled to exotic regions around the world in search of the best-quality, green coffee available. It was on one of those trips, during a visit to Indonesia, that I stumbled upon something unexpected: coffeefruit, the casing that surrounds the coffee bean, is an antioxidant powerhouse. I've been determined to share the secret of coffeefruit ever since.

Back home I turned my family's kitchen into a makeshift lab for more than a year mixing coffeefruit and exotic fruit juices to create a great-tasting, healthful beverage. The result? An antioxidant-rich, refreshing line called bai. In August 2009 bai was founded. The name bai – the Mandarin word for "pure" – was chosen to represent the simple, natural goodness of a beverage dedicated to fostering great health.

At first bai was sold only in health food stores in Princeton, New Jersey where the antioxidant infusions were created. Word of mouth about its delicious, refreshing nature ensured bai would move into other areas quickly. Soon bai could be found in specialty stores and in major retail markets throughout the northeast and California. Within months of its founding bai had launched a second line of infusions, bai5, a low-sugar, 5-calorie beverage created in response to customer's interest in even more healthful options to sugary, high-calorie drinks. The first bai5 infusion, Sumatra Dragonfruit, became an instant best seller. – BEN WEISS – CEO & FOUNDER

Today, as bai continues to grow, one thing is clear: the secret of coffeefruit antioxidant power is finally out!