The Aura Company Launches its First Yoga Studio in the Prestigious Sunset Plaza
After successfully launching top indoor cycling studio, AuraCycle, the Aura fitness brand launches its first venture into the yoga space with AuraYoga (www.aurayoga.com). The first hot yoga establishment in Sunset Plaza, the studio will cater to the growing yoga community of West Hollywood, Beverly Hills, and surrounding areas. “
AuraYoga features superior craftsmanship with no detail overlooked. From inspired design elements such as handpicked wood accents, the balance of nature and modern thinking is exhibited. Adding to the atmosphere will be Aura’s trademark custom ambient lighting system.
The studio takes note of the positive effects of multi-sensory stimulation to achieve the best workout for students while create a relaxing, zen-like atmosphere. “It was important for us to combine the traditional elements of a studio combined with advanced technology to increase the overall experience,” says cofounder Maurizio Pelone. The walls surrounding the studio will glow soothing colors during the class. Instructors will customize the lighting with the flow of the class and audio choices.
Classes will take place atop ultra-premium Zebra Mats flooring. This advanced matting design enables higher friction between the body and floor, enabling positions to be held longer with increased comfort by way of the shock-absorbing cushion system. Flooring being a major part of the yoga experience, the highest quality materials was picked.
Master Yoga Instructor Jake Ferree will spearhead the training and class design for the studio. "Our goal behind each Aura class is to give our students an experience, we want them to leave feeling refreshed and refueled.” Classes will range from Hot Aura Flow to Aura Restorative. Ferree states, “The practice is so much greater than just the poses, uplift your aura and experience the journey.”
Prices start at $22 per class with $110 monthly for unlimited classes.
Located at 8608 A Sunset Blvd. West Hollywood, CA 90069.
Free parking available in the Sunset Plaza lots.
About: The Aura fitness company was founded by Jay Palau and Maurizio Pelone in April 2013, starting with the successful launch of indoor cycling studio, AuraCycle. Both founders spent a year perfecting the every detail of their first yoga studio, AuraYoga set to launch in September 2013. Palau, who was raised in Miami, Fl thrived on Wall Street after graduating the University of Pennsylvania. Despite his success on Wall Street he always wanted to be in hospitality and this was the catalyst that sparked his entrepreneurial spirit to seek out a partner to start his own studio. Pelone, an Italian native, brought 15 years of experience in the fitness world as a premier fitness trainer and former professional swimmer and triathlete.