Filling the void between high-priced designer labels and run-of-the-mill blank tees, Another Basic launches its first season of tops that raise the bar on everyday wardrobe essentials. Another Basic wanted it all: the finest Supima Cotton and Micro Modal fabrics; stylish and flattering fits; all at a wallet-friendly price.
“Nothing was compromised in the development of Another Basic,” said husband-and-wife founders Jiho Chong and Shirley Kim. After working with local Los Angeles experts and sampling countless blends and weights, Another Basic chose the finest 100% Supima Cotton, 50% Supima Cotton / 50% Micro Modal blend, and 100% Micro Modal fabrics. Both Supima Cotton and Micro Modal are considered the premier grade of fibers in the industry as they yield the softest feel while maintaining a durability that holds shape and integrity after frequent washes.
Another Basic obsesses over every stitch, bias and trim. Each piece was developed, fitted and refitted over the span of one year to perfect the silhouette that feels simultaneously classic and current; and a cut that is flattering and comfortable to most every body shape and type. To further ensure a level of quality above the competition, the shirts are twice washed to minimize post wash shrink. The founders are involved in every step of the production process that takes place in downtown Los Angeles – the fabric knitting, cutting, sewing and dying – so that every garment shipped is of the highest standards.
“We find ourselves wearing basics all the time: dressing it up, down, to the office or to a special night out,” the founders explained. “It can be layered, paired and coordinated with most every outfit. Basics are entirely customizable for any occasion and we were tired of paying a small fortune to keep a healthy stock of basics in our closet.”
Comparable shirts run the range of $55+ at retail.
Because Another Basic eliminates the middleman retailer and sells direct to the customer through its website www.anotherbasic.com <http://www.anotherbasic.com/> they are able to offer premium quality for around $30. For added convenience, shipping and returns are free.
About Another Basic:
Another Basic was developed out of the frustration husband and wife team, Jiho and Shirley faced when shopping for high quality basics at outrageous prices. They believe that basics are the foundation to every good wardrobe and felt that high quality basics should not be a luxury. They found a way to offer these premium items at a friendly price so that everyone can afford to have another.