I am loving NYX Cosmetics.  Originally a drug store only brand, NYX has developed a cult following among makeup pros and the everyday consumer.  The line is high quality, trendy, cruelty-free and very affordable.  In addition to finding it at Ulta and Target, free standing stores have been popping up all over the country.  One recently opened in my neighborhood and I went in  to explore this makeup wonderland. I went a little crazy and decided to share some of my top pics.  

Jumbo Eye Pencil in Milk

This pure white pencil is so smooth and stays put.  It’s perfect for highlighting in the corner of the eye and for brightening the eye’s waterline.  When applied to the lid as a base color, it  increases the intensity of shadows.

Soft Matte Lip Cream

Comes in 34 shades and feels great on your lips.  The pigmentation is true and intense.  Doesn’t dry out your lips and holds up to most eating and drinking throughout the day.  

Liquid Suede Cream

The 24 colors are vibrant and have a striking matte finish. They glide on easily and are waterproof.  I like to wear the neutral, Teas & Cookies and Sandstorm colors to the gym for a natural, lasting look.  

Wonder Pencil:

This eyeliner styled pencil is actually a concealer which is pretty much, in a word, wonderful.  Comes in 3 colors.  It’s a creamy, highly pigmented pencil that I like to use to clean above and below my brow area, as a highlighter down the center of my nose, and to camouflage blemishes, acne and freckles.  

Ombré Blush

This 2 toned heavily pigmented light to dark blush is packed with color and subtle shimmer.  They’re vivid, bright and not too powdery.  It’s got great staying power too.  Because of their intensity I like to use a lighter touch.  The littler shimmer tone is great for highlighting right above cheek.  My favorite colors are Soft Flush Ombré and Sunset Spring.    

Makeup Setting Spray Matte

Two sprays of this over your makeup application is all it takes to keep makeup set and in place all day.  Because I tend to get a bit glowy throughout the day, I’ve found that this keeps the shine at bay. It doesn’t irritate or clog my skin.  I recently used this on a bride and her normally oily skin stayed picture perfect with minimal touch up required. Works really well in humidity too.  

Conceal, Correct, Contour Palette

The contouring craze has been in full effect recently.  It can not only be intimidating but confusing and tricky.  With the right products it doesn’t have to be. This 6 shade palette comes in 3 tones, light, medium, and deep. I tried the deep.  The buildable colors are great alone or combined to conceal, correct, and cover imperfections.  It blends very easily and works on all skin types.  It requires a bit of practice and patience but is well worth it.  Experiment is key here.

Pro Brushes

I am amazed at how much I LOVE these brushes.  OMG.  They feel soft on the skin, don’t shed, and are dense, fluffy and full.  Made of natural and synthetic hairs.  Eyeshadow and powder brushes are worth adding to your kit.   

Exceptional line for the beginner and seasoned professional.  ⭐️⭐️⭐️⭐️⭐️

xoxo LD