BULLETPROOF® COFFEE EXPANDS WITH NEW DOWNTOWN LOS ANGELES CAFÉ AND LAUNCH OF TWO NEW DARK ROAST COFFEES

July 14, 2016

How can a wellness junkie/yogi-since-birth/health nut like me reconcile her deep and abiding NEED for coffee on a daily basis? Here is the genius of Bulletproof coffee come to life. Now, I know this has been around for a bit, but like most I was skeptical of its claim to fame/ health benefits/and cult like status, so of course I shied away from what everyone else was doing. But honestly, if you haven’t experienced the Bulletproof train, I suggest you hop onboard. Not only does it taste amazing (like a textured and rich chocolate-y trek through the Amazon), but I feel incredibly good. No more jittery shaking like a crazy person! No more moody spikes in energy, no more haphazard distracted pseudo-focus! The oil in Bulletproof coffee regulates metabolism, and helps brain with healthy function meaning I’m smarter, nicer, and younger looking. Plus, now that I’m rehabbing a herniated disc in my lower back, the anti-inflammatory properties are essential. Able to pursue my wellness lifestyle without giving up my (need) love of coffee? Full convert.

XX Cristy

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BULLETPROOF® and Los Angeles are a match made in heaven and it debuts it’s second location offering Bulletproof Food and Beverage Now in the Arts District. The opening of the new cafe coincides with the release of Bulletproof’s two new dark roast coffee varieties – French Kick and The Mentalist– both of which are available at the new store in addition to its popular Bulletproof food and beverage menu.

Located at 300 Santa Fe, the newest Bulletproof Coffee features a menu of ketogenic friendly food options (think healthy, fat burning and delicious) along with the proprietary buttery brew that made Bulletproof a household name. The signature Bulletproof Coffee, best known for boosting energy and controlling appetites, includes low toxin Upgraded coffee blended with Brain Octane Oil and grass-fed butter. Coffee lovers can also order their Bulletproof Coffee with a twist: the coffee hackers have formulated some upgrade options with add-ins for maximized performance. Stack upgrades include thermogenic nutrients to speed up metabolism, adaptogenic herbs to moderate stress and other add-ons to help with focus and memory.

Address 300 S. Santa Fe Ave. Los Angeles 90013 Phone: (310) 399-1764

“This isn’t your usual coffee shop,” says Dave Asprey, CEO and founder of Bulletproof. “The food, beverages and environment are designed to create a sustained energy high; Bulletproof is not a place for a caffeine fix that sends you crashing.”

The 1,700 square foot café was built to boost performance, not just with food and coffee, but with unique biohacking technology. Bulletproof installed circadian-compliant lighting: a light box that shifts color spectrum throughout the day based on your circadian rhythms, instead of fluorescent lighting which can be draining and cause fatigue. Its also equipped with an HVAC system upgraded with Homebiotic ™ spray to create a natural barrier against potential environmental mold. Almost every feature in the café has been purposefully included to help you hack your health.

In addition to expanding its bricks and mortar locations, Bulletproof continues to increase its product selection with the addition of French Kick and The Mentalist dark roasts. Available brewed on site or for retail purchase, both are single-sourced from the same farm as the Bulletproof Original Roast and maintain the same standard of green bean selection and processing to ensure they are free from any detectable mold toxins.

  • The Mentalist features dark cocoa and vanilla aromatics opening into a rich, full-bodied coffee with cherry sweetness and notes of almond and caramel.
  • French Kick is both smooth and sweet with pleasantly smoky baking chocolate notes and a medium body that finishes clean.

About Bulletproof

Founded by biohacker, bestselling author and Bulletproof Coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling book THE BULLETPROOF DIET, documentary feature film MOLDY, The Bulletproof Executive blog, and more. Twitter: @bulletproofexec Instagram: @bulletproofcoffee https://www.bulletproofexec.com

About Bulletproof Coffee

Bulletproof Coffee is a proprietary blend of Bulletproof Upgraded Coffee, Brain Octane Oil and unsalted, grass-fed butter. Created by biohacker and Bulletproof CEO Dave Asprey, Bulletproof Coffee is free of the detectable mycotoxins often found in traditional coffee and contains healthy, energizing fats that help increase focus, improve mental clarity, satisfy cravings and keep hunger at bay.