YOGASMOGA, the yoga-inspired athletic apparel brand, opens its brand new store at 9458 Dayton Way in the Rodeo Drive District of Beverly Hills.

The 1,700-square-foot location features the brand’s signature yoga-inspired athletic apparel that is made entirely in the United States. Shoppers will find leggings, tees, tanks and more made from eco-conscious dyes and proprietary fabric that resists pilling and provides superior moisture wicking.  The store provides a peaceful respite in which to experience the brand’s spirit of wellness and community. The interior is an ode to Mother Nature, resembling a forest with sleek wooden boning that flows throughout the space.  At the core of the venue, the hardwood melds together in a sculpture that recalls Namaste prayer hands. As part of the Beverly Hills store opening, the company is launching YOGASMOGA Next Door within its stores that provides a dedicated community space featuring yoga classes, partnerships with local juice, coffee and tea merchants and offers customers a moment of tranquility and relaxation.

YOGASMOGA was founded in 2013 by siblings Rishi and Tapasya Bali. With current locations in Greenwich, Connecticut and Brentwood, California, this is YOGASMOGA’s third location in the U.S. The company is headquartered in New York City and poised to continue growing quickly. By the end of 2015, YOGASMOGA anticipates the opening of at least 10 store locations across the country.