Category Archives: Uncategorized

Holiday Gifts For Design Lovers: Books on symbols, graphic design, and hand-lettering for the designer in all of us

November 11, 2017

Thinking in Icons by Felix Sockwell

Designing and Creating Effective Visual Symbols

With: Emily Potts

Foreword by: Steven Heller

ISBN: 9781631593147

Rockport Publishers | October 10, 2017

USD: $24.99 | CAN: $32.99

In Thinking in Icons, artist and designer Felix Sockwell takes readers through the process of creating an icon, covering many styles and visual approaches. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other high-profile designers, and features the work he has done with an impressive roster of blue-chip international brands, including Apple, Facebook, Google, Hasbro, Sony, The New York Times, and Yahoo.

A Designer’s Research Manual, 2nd edition, Updated and Expanded by Jenn Visocky O’Grady and Ken Visocky O’Grady

Succeed in design by knowing your clients and understanding what they really need

ISBN: 9781631592621

Rockport Publishers | July 1, 2017

USD: $24.99 | CAN: $33

A Designer’s Research Manual, an essential in any design library, has been completely revised, with all new case studies, photos and graphics, and updated technical information. Authors Ken and Jenn Vosocky O’Grady present a comprehensive discussion what design research is, why it’s necessary, and how to conduct and apply it. Designers will go beyond simply crafting a logo and learn to create commercial successes.

Written by Hand by Erica Tighe

An Introduction to the Art of Beautiful Handwriting

ISBN: 9781631063862

Rock Point Gift & Stationery | October 3, 2017

USD: $16.99 | CAN: $21.99

The art of beautiful handwriting is being rediscovered by a generation that spends most of the day typing on keyboards and screens. With Written by Hand, anyone can hone, perfect, and beautify their handwriting. Guided practice sheets encourage readers to look deeply at the written word and add flourishes and embellishments to their lines that elevate them from typical or rushed to elegant and purposeful. Learn to love your handwriting again.

Color Camp – Beverly Blvd’s Newest Non Stop Manicure Shop

September 1, 2017

Color Camp has opened on my block. OH THE JOY!  This sexy little, modern manicure bar is a “cross-section of beauty, design, and technology, with a laser focus on cleanliness, a thoughtful approach to health, and an extensive, customizable nail art menu.”

It’s everything you’ve been looking for (and more).


Cannabis IVXX

I don’t recall when we became Cannabis reviewers but my office girls are nothing less than ecstatic. We all have different needs (hi, I’m a mom), tastes and likes. One thing across the board, we are all into anything medicinal, plant based and high end quality.

Enter: IVXX  

On point and on trend. Not to mention sexy and just the right amount of edge.

If you are like many of us here, you have very specific desires when it comes to cannabis. I for one hate feeling high or out of control. Personally I am as far from a stoner as you can get. But by god, I have anxiety and get VERY TENSE!!! I don’t drink or do any drugs and quit Ativan years ago as it kills people. I have trouble staying asleep. I am basically up all night. It sucks!!! So I am all about finding a medicinal way to address my stuff. This chart is amazing. Check it out.

“For all individuals seeking the highest quality and most trusted cannabis, IVXX is the authentic and unrivaled leader. By creating the finest products and adhering to the highest standards, IVXX elevates credibility, trust and acceptance of not only IVXX cannabis, but the industry at large.”

I feel like 2017 has been Groomed LA’s year of discovering Cannabis and we are so freaking jazzed about sharing this natural way to focus on your health, heart and soul. We are learning about so many exciting products to fit so many lifestyles and cannot wait to share it all with you. Something about IVXX feels bad-ass and masculine. I think dudes will love it. Of course – we ONLY feature top quality exquisite brands and this fits right into our groove.

You need to own a VAPE PEN for these cartridges! Make sure to look into that first!


IVXX Cannabis We All Deserve

Welcome to IVXX, a brand of the finest-grade cannabis products.

We partner closely with a carefully selected team of experienced and trusted cultivators, ensuring our cannabis is grown and harvested under the safest and most beneficial conditions.

All of our products, including our hand-selected flowers, custom-rolled joints and concentrates, are thoughtfully produced, rigorously tested and held to the highest standards of potency, consistency and purity.

With a commitment to becoming the industry’s most trusted purveyor of exceptional premium cannabis, we intend to grow this brand slowly and mindfully, thereby guaranteeing only the best products possible for our consumers.

IVXX is available at select retailers.

The IVXX Promise

We believe in the infinite potential of cannabis and its undeniable benefits.

We also believe every cannabis experience should be extraordinary.

IVXX offers only the finest-grade cannabis = rigorously tested and certified to the highest standards, guaranteeing absolute quality, purity and consistency.

IVXX. Cannabis we all deserve.

The Extraction Lab

Within our highly advanced and custom designed IVXX Extraction Labs, our meticulous scientists are able to produce the highest-quality and purest concentrates and extracts. We can also formulate precise proprietary blends, all based on rigorous medical research and consumer feedback.

Each lab features dynamic and fully versatile Supercritical CO2 Fluid Extraction equipment, as well as precise Chromatographic applications, so we can carefully refine our products to our exact micro-specifications.


XX Natalie


August 30, 2017

Oh hi FALL!!!

STS Blue is making your go to skinny blacks,  effortlessly edgy.

Check out the fall look book here and see what styles are trending in LA. There are so many awesome things happening in the denim world this fall season, like funky hem details, cool treatments with embroidery and vintage washes. 

But the one that is TOTALLY TRENDING IS:

Denim on Denim – I know seems crazy that denim is the trend in denim, but it is! We are in a denim cycle. People are wearing jeans of all different washes, silhouettes, and fabrications. One of the biggest rising stars is the denim jacket.

STS Blue is introducing  an over sized boyfriend fit… It feels lived in, cool and is actually comfortable to wear. STS Blue will have it in so many vintage washes and with lots of fun detail. 

One of our favorite jackets from the fall line is a vintage wash boyfriend jacket with #beentheredonethat embroidered in navy script across the back.

 It’s a little bit of trend that doesn’t feel trendy and can still be worn all the time. 

Though you may think it’s faux pas to wear denim on denim it’s totally trending.

If you super daring when it comes to new fashion trends, pair it with contrasting jeans (dark jeans /light jacket from STS Blue of course!) if that is a little too far out of your comfort zone pair it with our black EMMA ANKLE SKINNY or the ZIPPER DETAIL gray jeans.

We are loving this AMAZING  Emma super soft mid rise Ankle skinny in Black

Benefits- $45 (HELLO UM YES PLEASE!!!!)

9″ rise

28″ inseam great for all shoes and it’s super skinny so you can totally wear it with over the knee boots

Super soft fabric

cool matte black hardware

About STS Blue: The STS Blue denim line is inspired by the casual LA and Southern California vibe. The design team lives, breathes and loves denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at

STARTING AUGUST 14th – Get social @STS_Blue on Instagram & enter  “STS BLUE where are you?” summer contest for a chance to win $500 and a fall denim makeover!

Modern Masculinity: Men’s Grooming Day 2017

August 18, 2017

For National Men’s Grooming Day, Groomed LA teamed up with Baxter of California to support their #LifeLivedTrue Campaign. Baxter of California, a brand born in LA from its founder’s independent spirit, sought to reimagine its position in men’s grooming through provoking, real stories and cultural observations that connect with evolving trends, preferences, and lifestyles.  The resulting brand campaign, “Life Lived True,” is an honest depiction that grounds the brand in a modern California culture through a lens that is inclusive of all expressions of masculinity—modern masculinity. “Life Lived True is about being honest with yourself, embracing your imperfections, and not being afraid to showcase who you are as you experience life. This campaign aims to show our consumers that we will never be a brand that wants to dictate who they should be or how they should live their lives. Baxter of California wants to be a partner on your journey, empowering you to make your unique mark on the world by living freely and authentically,” notes Baxter of California’s Global General Manager, Yann Joffredo.

The brand teamed up with agency of record Exposure America and photographer Ben Grieme to introduce “Life Lived True” in the city it has called home since 1965—Los Angeles. The series of portraits, accompanied by scenic imagery, shine a light on the diverse subjects, cast from the streets of LA—true to the spirit and culture of this city.  It was important for the brand that this honest, authentic spirit of California culture was captured not only by the subjects’ stories and their environments, but also through their unique styles and grooming habits. The brand enlisted the help of Baxter of California Lead Stylist, Whitney VerMeer, to get the job done.

“I work with a lot of career models, but my favorite projects are the ones where I cast people from Instagram or someone I pass on the street who has an interesting or intriguing look – most don’t have a modeling background in any capacity. There’s something really beautiful about watching a person transform behind camera and see their confidence blossom throughout the process. It was easy to appreciate the fresh approach and styling of this Baxter of California shoot since it’s very much in line with what I do,” Whitney VerMeer, Baxter of California Lead Stylist and NAHA 2017 Men’s Hairstylist of the Year.

xx Jonathan Stinson