After his college meal plan simply wasn’t cutting it, Redd founder Alden Blease started selling homemade vegan energy bars out of his backpack with the brand name Rawgasms. They were an instant hit. After a few years of trial and error—and a lot of hard work—Redd is now available in over 1,000 stores nationwide, including Los Angeles.
Redd is committed to providing not just another energy bar, but one that’s plant-based with eleven powerful superfoods, specifically proportioned for nourishment and taste. Whether it’s finishing the workday strong or getting out to hike a new trail, Redd supplies the energy. Ultimately, the goal of Redd, says Blease, is to “help people feel more alive.”
Four mouthwatering Redd flavors are making their way around the country this month, each the product of meticulous research and recipe design. All flavors contain nine grams of clean protein from pumpkin seeds, 23 vitamins and minerals, and a natural, crash-free energy boost from maca and yerba mate.
Chocolate: the original, the one that started it all. This bar is rich, indulgent, and nutrient dense. It’s definitely not your average chocolate bar.
Peanut Butter: smooth, creamy peanut butter flavor explodes, like it was scooped from the jar, only a whole lot better.
Oatmeal: think of Irish oats, as pure as the steel that cut them. Now think of them inside a tasty energy bar.
Mint Chocolate: the newest addition to the bunch, it’s a cool and refreshing twist on an old favorite.
Redd bars are now available at health food markets such as Sprouts and Gelson’s at a retail price range of $2.99–$3.49.Starting in September, they will also be available in California Whole Foods locations.
Alden Blease has always had a passion for food and science, passions that prompted him to make meals for his soccer teammates at boarding school, to study with vegan chefs and experts while working as a model in NYC, and eventually to develop Redd. Alden has always loved using food to improve the way people feel, and Redd is the culmination of that desire.
People love the feeling Redd gives them: the clean energy and the delicious flavor. With an increase in production and a partnership with CEO Peter Van Alstine, Redd has been growing rapidly and, with this expansion, Alden is thrilled at the opportunity to spread more positive energy.
About Redd
Alden Blease founded Redd with one mission above all: to help people feel more alive. This goal drives everything from the gluten free, vegan ingredients, to the recipe, to the packaging. What began years ago as Alden’s energy-packed alternative to dorm food is now a fine-tuned energy bar experience, an elevation of the traditional protein bar, packed with superfoods, clean protein, and positive, sustaining energy. Plant-based, non-GMO, and soy free, Redd is committed to providing the highest level energy bar experience to anyone seeking a clean, crash-free boost. Currently, Redd offers four delicious flavors: Chocolate, Peanut Butter, Oatmeal, and Mint Chocolate. For more information, or to connect with Redd, check out their website, or find them on Facebook, Twitter, and Instagram.
