Category Archives: HOMME

Welcome Onekind !

October 10, 2019

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The new, inclusive and shockingly affordable skincare line fighting the pink tax is THAT GOOD.

ONEKIND

They recently launched online and at all Heyday locations. Loving this brand that set out to rewrite the rules of skincare – particularly when it comes to traditional (read: inflated) pricing. 

BACKSTORY:

Onekind is the brainchild of brother-sister duo Matthew and Madison Ruggieri who – along with their business partner, actor Darren Criss – have been players in the men’s grooming category for close to a decade. Now they have taken all they know about fair pricing and top shelf ingredients to create this clean, accessible new brand which is “Every bit as luxe as le crème, but at a much fairer price.”

Onekind was originally designed to tackle the pink tax (products marketed at women are priced much higher than similar formulations aimed at men) but Onekind is unisex – ingredients are ingredients/skin is skin after all – and Darren uses the products every night in his skincare routine. Onekind is the brainchild of brother-sister duo Madison and Matthew Ruggieri who founded the popular men’s grooming site The Motley as well as their own successful brands, Buckler’s and Port Products.

During this time, they learned a lot of good and bad things about the beauty industry including how unnecessarily marked up products for women can be (for example, they had experts tell them to price their men’s products lower “as men won’t pay enough as women”). This infuriated Madison but  she just looked in her own medicine cabinet and knew she was being ripped off…just for buying skincare marketed towards women. 

Their debut products for nighttime are heavenly – Dream Cream Moisturizer ($38) and Midnight Magic Serum ($42) – 

We are loving them both!!!

Scenes from the opening party at Heydey!

Father’s Day For The Fit Dad

June 8, 2019

What I love about Father’s Day prezzies is that I always buy things I secretly want to covet down the line.

So of course, I’m thinking a super rad track suit would be ideal, especially since I like them oversized.

Umbro makes the perfect stuff to pick through. I settled on this dope looking track suit. And welp, I saw the women’s version and just got one for myself too – since I decided the best dad I know right now is my brother!

my bro!
Track Suit Love

Aslo, totally affordable! Ranges from $60 to $70 for each piece. A total no-brainer. I am totally obsessed with my black suit below. (As in can’t take it off).

The men’s is super comfy and cottony. Total home-run.

I’ll be adding more Father’s Day goodies over the next week. Stay tuned!

BAXTER OF CALIFORNIA UNVEILS NEW “LIFE LIVED TRUE” CAMPAIGN WITH JULIUS CEASAR

May 29, 2018

The stunning men’s grooming barber shop Baxter Finley Barber & Shop, 515 N La Cienega Blvd LA unveiled a gorgeous visual campaign, an exploration of LA’s subcultures and it’s nothing short of incredible. I am obsessed with everything from Baxter, Julius and the incredible photos by Marcus Holt.

Head Barber Julius Ceaser

INSPIRATIONS: With these hairstyles and choices of products, I took the time to really try to understand the culture in which Baxter’s Live Lived True campaign stood for. Once that was made clear, I brought out a strong focus in building imagery that can be interpreted through hair to truly accentuate each individual’s own unique personality. In Today’s world, its almost an “anything and everything goes” type of expression, but it is important to let that translate almost instantaneously. Social Media gives the attention span a very short window, so the delivery of style must be intricate yet legible on the surface. With these looks, I made sure to not alter the individuals away from their genuine lifestyles, but made sure to bring their strong features to the forefront. Nothing is worst than style that reads off forced: you can see the discomfort in it all. One’s hairstyle and how they choose to present it to the world is definitely a prominent expression of freedom and life lived true.

HOW TO’S/NAMES:

RODNEY-  “THE SOPHISTICATED JIMI”

The Sophisticated Jimi brought back the nostalgia reminiscent of Woodstock and revolution, whilst pushing the envelope with a modern twist. The hair was set to bring out the natural fullness in curls by using Clay Effect Style Spray blowdried with a diffuser on medium heat low speed and lightly combed for a laser sharp side-part. As a musician, its important to find inspirations from the legendary forefathers of the game, and innovate new waves for today’s era. This pertains to not only through developing iconic sounds, but custom-tailored imagery…even with the choice of hairstyle.

ALEX PEDRO -“MANCHESTER SHAG”

The resurgence of longer hairstyles have been quite evident, and feeling like a rockstar has always held its place in prevalence in culture. Cut past the shoulders with added medium to long layers, and topped off with a soft fringe to frame the face, the Manchester Shag immediately yells out leather jackets and indie shows. This amazing hairstyle is meant to look free of worry, but with ideal attention to minuscule detail. Clay Effect Style Spray diffused in with towel damp hair is a great choice to pull out those layers and have them sit nicely on a modern approach to a classic shag.

ALEX CUTLER- “SUNSET SLICK-BACK” 

Paying homage to classic Southern California sunsets and kick-push culture, the Sunset Slick-Back is meant for those on-the-go, while still looking good all at the time. The hair has been cut to be easily styled in a multitude of forms to fit whatever occasion sees fit. For everyday get-up and go styling, Clay Effect Style Spray  applied liberally into towel damp hair and blowdried with medium heat high speed using a vent brush and locked in with the cold setting, and followed by a hand applied finish of Cream Pomade. A more sleek look can be achieved by simply applying  Soft Water Pomade to towel-damp hair for a manageable shine and amazing hair.

REBECCA -“TEXTURE EL NATURALE”

The care-free and accentuated raw edge approach renditioned thru the Textured El Naturale, fits well with today’s visual artists. cut short and square with the purposeful texture and wispy outline; the delivery of this confident look can work quite well with those that choose to be different without forcing it too heavy. A light amount of Clay Pomade emulsified into the fingertips and palm can be applied onto towel damp hair followed by natural air dry to carry out a low maintenance hairstyle that is easily manageable throughout the day.

Agency:  Exposure
ECD: Tom Philips
Art Director: Mitchell Lyne
Producer: Clark Jackson
Production Director: Sammy Green
Portrait Photographer: Ben Grieme
Videographer: Max Cutting & Sam Greene
BTS Photographer: Will Richter
Video Editor: Max Cutting
Hair (Cut & Style): Julius Cvesar
Skin/Grooming: Ananda Tuyes

 

(MALIN+GOETZ) x La Ligne Collaboration To Celebrate 4/20

April 18, 2018

My long running romance with (MALIN+GOETZ) is deep. First of all, founder Andrew Goetz was my big brother’s dear friend growing up and all I can remember is Andrew (ok Andy back then) being the funniest, coolest and warmest of all my bro’s friends. Everyone loved Andrew and now, the WORLD loves the line he created with Matthew Malin. Who doesn’t want to take home those little bottles when you see them in select (best) hotels and bathrooms. Ok, who DOESN’T just scoop them all and stash them in your bags, suitcases or wherever else you can find a little room.

So check out this rad collab with the obsessively addictive striped apparel brand La Ligne,founded by a trio of girls you just wanna be bff’s with,Molly Howard, Meredith Melling and Valerie Boster. Insert the little hand raising emoji here please.

The two simplistic brands, each known for creating everyday essentials in beauty and fashion, have partnered up to create a limited edition “High Notes” collection in honor of 4/20, (sweet!) inspired by the recent progress in the legalization of marijuana (hella yass).

The set includes the m+g cult-favorite Cannabis candle and an exclusive La Ligne ringer tee, specially embroidered with the phrase, “Sticky Icky.” The High Notes set is available for purchase as of Monday (4/16) on malinandgoetz.com.

HOW FREAKIN FAB?
What a cool cannabis collab. Sign me up and light it up. 🙂

The Gentleman’s List: Daddy Daycare

February 21, 2018

To all the dapper daddies out there, this one’s for you! Groomed LA has chosen the best kept secrets to help make parenting easier with these two brands for every all American dream couple that loves to travel. Take a look and let us know what you think in the comment section. 

Petunia Pickle Bottom :

Petunia Pickle Bottom backpacks are great for every age! The chic line of backpacks merges luxury with comfort and is versatile for both mommy and daddy! From diaper bags to luxury-travel bags Petunia Pickle Bottom creates pieces that are timeless and perfect for every stage. 

Petunia ranges from $12 – $210

MOBY Wrap

The cool way to carry your child, up close and personal. With organic fabrics and styles for the Daddy or the Mommy to wear! MOBY focuses on creating products that encourage bonding over special moments all while having your child being Close Enough to Kiss™.

Moby retails for $59

IG: MOBY & Petunia Pickle Bottom

#petuniapicklebottom
#closeenoughtokiss

xx Jonathan Stinson