Category Archives: HOMME

BAXTER OF CALIFORNIA UNVEILS NEW “LIFE LIVED TRUE” CAMPAIGN WITH JULIUS CEASAR

May 29, 2018

The stunning men’s grooming barber shop Baxter Finley Barber & Shop, 515 N La Cienega Blvd LA unveiled a gorgeous visual campaign, an exploration of LA’s subcultures and it’s nothing short of incredible. I am obsessed with everything from Baxter, Julius and the incredible photos by Marcus Holt.

Head Barber Julius Ceaser

INSPIRATIONS: With these hairstyles and choices of products, I took the time to really try to understand the culture in which Baxter’s Live Lived True campaign stood for. Once that was made clear, I brought out a strong focus in building imagery that can be interpreted through hair to truly accentuate each individual’s own unique personality. In Today’s world, its almost an “anything and everything goes” type of expression, but it is important to let that translate almost instantaneously. Social Media gives the attention span a very short window, so the delivery of style must be intricate yet legible on the surface. With these looks, I made sure to not alter the individuals away from their genuine lifestyles, but made sure to bring their strong features to the forefront. Nothing is worst than style that reads off forced: you can see the discomfort in it all. One’s hairstyle and how they choose to present it to the world is definitely a prominent expression of freedom and life lived true.

HOW TO’S/NAMES:

RODNEY-  “THE SOPHISTICATED JIMI”

The Sophisticated Jimi brought back the nostalgia reminiscent of Woodstock and revolution, whilst pushing the envelope with a modern twist. The hair was set to bring out the natural fullness in curls by using Clay Effect Style Spray blowdried with a diffuser on medium heat low speed and lightly combed for a laser sharp side-part. As a musician, its important to find inspirations from the legendary forefathers of the game, and innovate new waves for today’s era. This pertains to not only through developing iconic sounds, but custom-tailored imagery…even with the choice of hairstyle.

ALEX PEDRO -“MANCHESTER SHAG”

The resurgence of longer hairstyles have been quite evident, and feeling like a rockstar has always held its place in prevalence in culture. Cut past the shoulders with added medium to long layers, and topped off with a soft fringe to frame the face, the Manchester Shag immediately yells out leather jackets and indie shows. This amazing hairstyle is meant to look free of worry, but with ideal attention to minuscule detail. Clay Effect Style Spray diffused in with towel damp hair is a great choice to pull out those layers and have them sit nicely on a modern approach to a classic shag.

ALEX CUTLER- “SUNSET SLICK-BACK” 

Paying homage to classic Southern California sunsets and kick-push culture, the Sunset Slick-Back is meant for those on-the-go, while still looking good all at the time. The hair has been cut to be easily styled in a multitude of forms to fit whatever occasion sees fit. For everyday get-up and go styling, Clay Effect Style Spray  applied liberally into towel damp hair and blowdried with medium heat high speed using a vent brush and locked in with the cold setting, and followed by a hand applied finish of Cream Pomade. A more sleek look can be achieved by simply applying  Soft Water Pomade to towel-damp hair for a manageable shine and amazing hair.

REBECCA -“TEXTURE EL NATURALE”

The care-free and accentuated raw edge approach renditioned thru the Textured El Naturale, fits well with today’s visual artists. cut short and square with the purposeful texture and wispy outline; the delivery of this confident look can work quite well with those that choose to be different without forcing it too heavy. A light amount of Clay Pomade emulsified into the fingertips and palm can be applied onto towel damp hair followed by natural air dry to carry out a low maintenance hairstyle that is easily manageable throughout the day.

Agency:  Exposure
ECD: Tom Philips
Art Director: Mitchell Lyne
Producer: Clark Jackson
Production Director: Sammy Green
Portrait Photographer: Ben Grieme
Videographer: Max Cutting & Sam Greene
BTS Photographer: Will Richter
Video Editor: Max Cutting
Hair (Cut & Style): Julius Cvesar
Skin/Grooming: Ananda Tuyes

 

(MALIN+GOETZ) x La Ligne Collaboration To Celebrate 4/20

April 18, 2018

My long running romance with (MALIN+GOETZ) is deep. First of all, founder Andrew Goetz was my big brother’s dear friend growing up and all I can remember is Andrew (ok Andy back then) being the funniest, coolest and warmest of all my bro’s friends. Everyone loved Andrew and now, the WORLD loves the line he created with Matthew Malin. Who doesn’t want to take home those little bottles when you see them in select (best) hotels and bathrooms. Ok, who DOESN’T just scoop them all and stash them in your bags, suitcases or wherever else you can find a little room.

So check out this rad collab with the obsessively addictive striped apparel brand La Ligne,founded by a trio of girls you just wanna be bff’s with,Molly Howard, Meredith Melling and Valerie Boster. Insert the little hand raising emoji here please.

The two simplistic brands, each known for creating everyday essentials in beauty and fashion, have partnered up to create a limited edition “High Notes” collection in honor of 4/20, (sweet!) inspired by the recent progress in the legalization of marijuana (hella yass).

The set includes the m+g cult-favorite Cannabis candle and an exclusive La Ligne ringer tee, specially embroidered with the phrase, “Sticky Icky.” The High Notes set is available for purchase as of Monday (4/16) on malinandgoetz.com.

HOW FREAKIN FAB?
What a cool cannabis collab. Sign me up and light it up. 🙂

The Gentleman’s List: Daddy Daycare

February 21, 2018

To all the dapper daddies out there, this one’s for you! Groomed LA has chosen the best kept secrets to help make parenting easier with these two brands for every all American dream couple that loves to travel. Take a look and let us know what you think in the comment section. 

Petunia Pickle Bottom :

Petunia Pickle Bottom backpacks are great for every age! The chic line of backpacks merges luxury with comfort and is versatile for both mommy and daddy! From diaper bags to luxury-travel bags Petunia Pickle Bottom creates pieces that are timeless and perfect for every stage. 

Petunia ranges from $12 – $210

MOBY Wrap

The cool way to carry your child, up close and personal. With organic fabrics and styles for the Daddy or the Mommy to wear! MOBY focuses on creating products that encourage bonding over special moments all while having your child being Close Enough to Kiss™.

Moby retails for $59

IG: MOBY & Petunia Pickle Bottom

#petuniapicklebottom
#closeenoughtokiss

xx Jonathan Stinson

Jonathan Stinson’s Ultimate Men’s Holiday Gift Guide For 2017

December 18, 2017

   

‘Tis the season for gifting your loved ones yet also stressing over the infamous old discussion of what they need, want or might already have. Groomed LA has got you covered with some ideas that most men don’t even know they need but definitely do. Groomed LA strives to instill diversity and find a common ground between the traditionalists and the diligently dapper.

Take a scroll through our Men’s Holiday Gift Guide and hopefully you’ll discover something you’ve overlooked while frantically strolling the aisles of your favorite stores. Kidding. Do people actually shop in stores anymore? Either way, here is the easiest way to get last minute gifts for the man who has everything. 

KREWE New Orleans Eyewear

KREWE was founded on the philosophy of doing something unexpected from a place no one would expect. Using the spirit and soul of New Orleans as a source of inspiration, their frames are purposefully designed to embrace individuality, allowing you to “do you” with us. Their main priority is to make sure you have eyewear that can keep up with your everyday lifestyle. From their New Orleans-based customer service team (yes, real people!) to their lifetime warranty and free shipping/returns, they are in this for the long haul.

MARC JACOBS Gotham Leather Card Case

This gorgeous MJ leather card case is slim and sleek and a card case to fit everything from your ID to credit cards and a few bills. This is one of the chicest card holders I have seen in awhile. Groomed LA approved item. 

ORIBE Straight Away Smoothing Blowout Cream

Come on guys, we all know you use a blow dryer in the morning before work. However, if you really want the effortlessly chic blowout then you must try this cream by ORIBE. Also, Oribe is one of my favorite hair products for men. This powerful perfecting cream protects against heat and humidity for super sleek strands that still have body and movement. Blowouts become quicker, more manageable and alluringly enduring.

LUMEE Case in Black

Ok guys I know what you are thinking – Kardashian. However, I had the opportunity to try out this durable case on my iPhone 7 (still don’t have the X) and I use the light as a flashlight and also it works way better than a flash when taking photos or selfies while in a dark restaurant or club. With this modern day social media takeover, this product is a must before you ever decide to send a selfie to a significant other on snap chat or posting on instagram for thousands to see. 

YEEZY BOOST 350 V2 x Adidas 

Kanye West dropped another pair of Yeezys on December 16th and they sold out in less than a few hours. These hip shoes are definitely a must have but extremely difficult to get your hands on. However, if you find it worth it, there are a few online retailers that you can buy them but most are overpriced. 

AVIATE Hats

“Play Hard, Travel Often” is best said by Aviate Communications Director Randall Porter. For millions of travelers, the three-letter airport codes assigned to major cities instantly evoke the memories of journeys past, the anticipation of adventure ahead, or the satisfaction of heading home once business is done. Aviate is built on that idea of community. I recently ordered the MSY for New Orleans and LGA for New York City. Some days you are feeling the need to travel but for those that can’t, toss on your Aviate hat and use it as inspiration for your next trip around the globe. 

Saint Laurent Suede Chelsea Boot

The classic Saint Laurent Chelsea bootie is one of my favorite shoes on the planet. They go with anything and are the perfect gift for any world gentlemen. The boots have elastic panels and stacked heels to give a lift. The Wyatt 30 Chelsea Boot in light tobacco suede is pricey but worth every penny. 

UGG Men’s Slippers

In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love. In 2000, Oprah emphatically declared UGG one of her “Favorite Things” and we gifted 350 pairs of boots to her studio audience. We all know, if Oprah says its cool, you buy it! Haha The men’s UGG slippers are something I never take off when in my house and I have had them for at least six months and they still feel like I bought them yesterday. I promise any man who loves to lounge on the weekends in a robe will definitely feel like a king in these slippers. 

The Secret History by Donna Tartt

We all have a little more down time over the holidays so I recommend this book to ease your time or maybe decrease your family stress. Donna Tartt, winner of the 2014 Pulitzer Prize for her most recent novel, The Goldfinch, established herself as a major talent with The Secret History, which has become a contemporary classic. Under the influence of their charismatic classics professor, a group of clever, eccentric misfits at an elite New England college discover a way of thinking and living that is a world away from the humdrum existence of their contemporaries. But when they go beyond the boundaries of normal morality their lives are changed profoundly and forever, and they discover how hard it can be to truly live and how easy it is to kill.

Ultrasonic Diffuser and Essential Oils by NOW Foods

With the daily stresses in our modern society, this product helps ease the mood and allows you to focus in a clean and comfortable space while you work or even meditate. You will feel like you are at the spa relaxing while you are at your desk in your office. However it won’t make you lazy, I have noticed (depending on the oil) I am more focused than before. NOW® Solutions Ultrasonic USB Oil Diffuser unites aromatherapy with modern scientific innovation to create a diffuser that plugs into your laptop with a USB cable. This mobile diffuser is BPA-free and diffuses essential oils for up to 4 hours. It utilizes high-frequency ultrasonic electrical vibrations to create an ultra-fine mist. This diffusion method doesn’t utilize heat, which maintains essential oil integrity and holistic properties every time you use it. 

XX Jonathan Stinson

You Don’t Need To Spend A Fortune For Chic Lenses!

November 17, 2017

I need glasses!! And before I go spend a fortune on designer frames – I am going gaga over this!

DiscountGlasses.com

Loads of super affordable glasses! (And contacts if you need them)

I am loving so many, it’s hard to choose. And, they are so low price – I don’t have to!

I mean $27???!!! With lenses?

Brands like…

  • Picklez (for kids)
  • Lunettos
  • Covergirl
  • Ann Taylor
  • Hello Kitty

DiscountContactLenses.com has all of these:

  • All the major contact lens brands including Acuvue, Air Optix, Bausch + Lomb, Dailies, Proclear, and much more

Sexy Librarian!

1970’s Tennis Coach! (LOVE!)

Nerd city!

More reasons to check this site out:

USA based with our products shipping from Columbus, OH allowing for same day and overnight shipping capabilities.

House brands – Lunettos for adults and Picklez for kids – are rapidly growing brands at prices found below  most.

Prices start at $9.95 and with frequent sales and special offers.

High quality lenses – from free plastic lenses on up to Transitions are lower in price and pass all FDA/FTC guidelines.

Free shipping on any size order and 365 day free return shipping – don’t like it, no worries, they pay for shipping to you and back to us so there’s absolutely zero risk.

Sister site, DiscountContactLenses.com, has the lowest prices guaranteed on contact lenses including an unheard of 20% new customer offer and includes the same free 365 day return policy.

They have been selling optical products online since 1996 with millions of customers.

This is a sponsored post