Category Archives: GROOM

The High-Performance Vegan, Non-Yoxic Hair Products That Work

August 17, 2021

Hairloss Happens and here’s why:

As we age, the anagen (growth) phase can shorten due to decreased levels of IGF-1 and microRNA31. Hair moves into the resting phase more quickly, causing excess shedding and thinning of hair. Also, as we age, our hormone levels change which often results in increased levels of dihydrotestosterone (DHT) which can damage the dermal papillae, resulting in inflammation, reduced circulation and follicle miniaturization.

STRESS & LACK OF SLEEP: Anxiety, fear and poor sleep can cause cortisol levels to spike. Increased cortisol levels can cause hair to prematurely exit the anagen phase and enter into the shedding phase. Cortisol can also trigger proinflammatory cytokines, increase interleukin 1, 6 levels and cause weight gain.

POOR NUTRITION: A diet low in zinc, iron, vitamin A, B6 &12, C, D, E, biotin, folic acid and natural collagen boosters can also lead to hair thinning and loss.

‘DIRTY’ HAIR CARE PRODUCTS & ENVIRONMENTAL POLLUTION: Use of hair products containing synthetic chemicals, fragrances and silicones can damage & dehydrates hair while blocking pores, irritating the scalp and inhibiting healthy sebum production. Environmental pollution can also cause growth signals to weaken over time.

ENTER VEGAMOUR…. to restore hair growth

There are many factors that can contribute to poor hair health and subsequent hair fallout. Oftentimes, it’s a combination of two or more internal concerns that are further exacerbated by external issues such as environmental pollution or ‘dirty’ hair care and/or styling products.

Hair, like anything else that grows in nature, requires a healthy ecosystem in order to thrive. Therefore, any successful approach to hair concerns requires a holistic (or comprehensive) solution that not only addresses the symptoms of poor hair health (shedding follicles, irritated scalp, damaged cuticles, split ends, toxicology, etc.) but also the underlying causes (hormonal changes, stress, poor sleep, lack of essential vitamins & minerals, UV & environmental pollution as well as all of the horrible things we do to our hair like bleaching, dying, curling , straightening, washing and styling with harmful chemicals).

VEGAMOUR studied the most common causes of our most sensitive hair concerns and developed a truly holistic approach to hair wellness that incorporates powerful phytoactives in clean, vegan supplements, topical serums, hair care & styling products that work in tandem to help address both the symptoms and underlying causes of poor hair health & fallout.

They take an inside-out approach into consideration the health of the entire follicular ecosystem and works to promote a healthy environment for hair to flourish naturally.

The Hair Breakthrough: Karmatin™

Daily hair wellness from a non-toxic, 100% vegan ingredient that leaves hair smooth as glass.

What is Karmatin™?

Karmatin™ is an innovative, encapsulated vegan b-silk™ protein that replaces traditional keratin, a building block that occurs naturally in the hair. Many hair care products contain keratin, an animal protein that rinses away before it can repair damaged hair. But Karmatin™ bonds to the hair, nourishing it instantly for a glass-like feel. A true miracle and the hero ingredient in Vegamour’s shampoos, conditioners & masks, Karmatin™ deeply nourishes, repairs and protects hair from external aggressors like chlorine and sun, and keeps color vibrant without hurting animals or the planet.

Growth Without Compromise

Here’s what is in the formulas.

Synthetic Prostaglandins, Steroids



Isopropyl Cloprostenate



Safe, Vegan Formulas

Their formulas are clean, safe and healthy to use every day. There are no known harmful side effects or long-term health risks associated with anything we put in Vegamour products.

Vegamour products are cruelty-free (Leaping Bunny) and 100% vegan (Vegan Action), so they don’t hurt animals either.

Witness the growth.

Here is how hair works.

We dig deep into the field of molecular biology to create breakthrough processes and high-performance products that have been optimized for maximum efficacy. Each bio-active ingredient is clinically tested and incorporated into each of our formulas at the appropriate levels to achieve optimal benefits.

Cruelty Free Environmentally Conscious Makeup Now At CVS

July 29, 2021


Here to redefine the drugstore makeup experience: Sormé Cosmetics.

I love nothing more than doing all my shopping at my beloved CVS. My purse, bag, whatever you want to call it, is always overflowing with their epic receipts. I collect the coupons like they are going out of style. Look, I love a  deal and finding ways to save on things we don’t need to spend a ton on. I can grab toilet paper, Fiber One cereal, a six-pack of Celsius, essential oils, gum for days, my menopause meds, my main squeeze – Prozac, and all the make-up goodies a woman needs.

With a 15-year-old girl who is more on top of makeup trends than we will ever be, I was thrilled to learn about Sormé Cosmetics. Their cosmetics line is formulated with clinically proven anti-aging peptides, natural antioxidant botanicals, sunscreens, and the finest color pigments available and it’s also cruelty-free (she is vegan) and environmentally conscious.

Some fun picks:

Lip Rescue Tinted Lip Balm & LipThick Plumping Gloss: hydrate lips while giving them a natural-looking color or for a more juicy look, add some plumping gloss on top.

-Fortified with Shea Butter complex, fruit acids, aloe vera and infused with antioxidant Vitamins A, E and F

Velvet Cheek Stick: an on-the-go beauty essential that will enhance your cheeks to achieve that perfect rosy, dewy glow (without having spent hours in the sun!)

-Dermatologically tested lightweight creams with vitamin E

Chubby Eyeshadow Pencil & Smearproof Eyeliner: incorporate a pop of color with a fun teal graphic eyeliner design or for the less artistic, a simple blue eyeshadow pencil enriched with Jojoba oil that glides easily over the lids and provides rich color pay-off.

-Vitamins C and E to nourish skin and Lecithin to prevent dryness

Optical Illusion Illuminizer Stick: a little goes a long way with this highlighter stick that helps illuminate skin with light-reflecting optics for an amazing glow and subtle shimmer.

-Skin conditioning formula with moisturizing Marula, grape seed and jojoba oils

Known as makeup that cares, Sormé’s philosophy revolves around enhancing natural beauty and protecting the skin while remaining environmentally conscious forming a brand that approaches makeup from a skin care point of view.

Are Your Workouts This Hot Tough?

July 19, 2021

With all of the exercise fads that have come and gone over the years in Los Angeles, few have withstood the test of time. Heated Room, however, is here to stay and innovate. This new fitness studio located in West Hollywood will be sure to blow your mind and change the way you work out forever with its state-of-art infrared heating system that will help you feel that sweet muscle burn that will make you feel your best! 

Some of the benefits offered by this infrared heat system include: 

  • Clean heat helps to reduce the presence of any dust and allergens. 
  • Allows for pain relief while also reducing likelihood of any injuries during physical activity. 
  • Maximizes fat burn while boosting blood plasma and metabolism.
  • Sweating out toxins allows the skin to improve its own elasticity while also working as a natural antibiotic. 
  • Generally reduces stress and tension (both mentally and physically). 

At Heated Room, all of the classes focus on three main goals; core, strength and alignment. The classes are centered around many of the main principles of Pilates, with the intention of lowering the risk of injury or muscle strain, improving balance, control, stability, flexibility and more. Owner and founder – Raamy Fares spared no expense in bringing his vision to life. The sound system is world-class and has been imported from the UK and the machines are top-of-the-line. 

The goal of Heated Room is to offer an experience from each individual the moment they enter the building. With the help of architecture studio 64North, Fares was able to execute the design of the studio beautifully creating an immersive experience from the moment you walk in.

Lucky enough for Angelenos , the studio is now open and memberships can be purchased today. Here are a few different options for exercising at Heated Room: 

  • Monthly memberships starting at $300 USD
  • Heated Room class pass for $36
  • Rent a private Reformer Room for just $100/hr

Sculpt your body to its core. Energize and transform your front, side, and back with a rigorous class designed around traditional Pilates Principles.

Retrain your body and mind to work as one with targeted core movements and upbeat tracks in the heated room. You’ll leave feeling hot—and definitely not bothered.  

Light up every muscle with their heated, high-intensity mat pilates class. Move through concentrated sequences to tone and define legs, arms, shoulders, and seat.  These full body workout demands everything you’ve got to strengthen as you lengthen.

Connect movement with breath as you flow through Vinyasa sequences in their heated room. Stabilize your core and build fire. This isn’t exercise; this is body art.

Heated Room delivers structured classes that focus on your core, strength and alignment with the help of world class trained instructors. Fully equipped with all the necessities, the heated mat pilates room and their private Reformer room has everything you need to start sweating and transform your body!

Check out Heated Room’s website to see more pictures or view the class schedule! 


Mila Moursi Spa

July 2, 2021

Heavenly facial at Mila Moursi Spa.

It is ALL about the Mila Moursi’s famous technique of dry contouring and sculpting to lift and firm the face, neck, and décolleté. This is next level on every level. It naturally smooths, contours, and tightens skin while increasing circulation, stimulating cellular renewal, and encouraging a radiant, rosy glow.

Mila Moursi is the skincare legend behind the most beautiful people in the world. Hollywood royalty’s best-kept secret, Mila opened her West-Hollywood-based spa, the Mila Moursi Skin Care Institute & Day Spa, in 1981. She welcomes A-listers from across the globe as well as clients from all walks of life who swear by her innovative techniques and luxury products.

Mila’s passion began in Paris where she studied cosmetic chemistry as a disciple of Dr. Louis Renaud, a renowned French chemist who created many of the luxurious and timeless formulas of the great prestige skin care houses from all over the world. She moved to the United States at a young age to share this unique knowledge and passion for improving the health and beauty of her clients.

Building upon her training in aesthetics and cosmetic chemistry, Mila invented dry contouring and sculpting massage (now widely copied), her signature high performance technique for building the facial muscles, while sculpting and highlighting the face’s natural bone structure, which provides a health conscious alternative to often misused botox and fillers.

Constantly innovating to provide her clients with the most state-of-the-art ingredients and techniques in the world, Mila travels frequently to research the latest technologies and developments, inventing exciting product formulations and continuing to pioneer new frontiers in skincare.




    60 MINUTES: $200
    Gateway to beautiful skin, this classic cleansing facial removes impurities, deeply hydrates, and balances tone, keeping skin supple, oxygenated, and well-nourished. Regular facials are recommended in order to maintain results and prevent future skin issues.

    75 MINUTES: $300
    This unique facial rejuvenation treatment features Mila Moursi’s own technique of dry contouring and sculpting to lift and firm without the use of machines. Naturally smooths, contours, and tightens skin while increasing circulation, stimulating cellular renewal, and encouraging a radiant, rosy glow. Firms and lifts the face, neck, and décolleté, while potent serums, creams, and mask improve elasticity, firmness, and a flawless radiance. Regular treatments are recommended in order to help keep skin looking firm, tight, and lifted.

    75 MINUTES: $400 / SERIES OF 6: $2,190
    This treatment features Mila Moursi’s own technique of dry contouring and sculpting to lift and firm the face, neck, and décolleté. Naturally smooths, contours, and tightens skin while increasing circulation, stimulating cellular renewal, and encouraging a radiant, rosy glow. Includes one supplemental corrective treatment, according to personalized skin condition, while potent serums, creams, and masks improve elasticity, firmness, and a flawless radiance. For lasting effects, this treatment is recommended as a series.

    90 MINUTES: $550/ SERIES OF 6: $3,000

    This treatment combines the best in manual techniques and state of the art, advanced technology to bring you the best results.It features Mila Moursi’s technique of dry contouring and sculpting to lift and firm the face, neck, and décolleté. Naturally smooths, contours, and tightens skin while increasing circulation, stimulating cellular renewal, and encouraging a radiant, rosy glow


    60 MIN OR LESS: $350/ SERIES OF 6: $1,800 (FACE)
    60 MIN OR LESS: $400/ SERIES OF 6: $2,100 (FACE & NECK)



    60 MINUTES: $165 / 90 MINUTES: $225
    De-stressing massage sends the entire body into a state of profound relaxation. Firm, therapeutic massage strokes melt away tension, reduce muscle fatigue, and stimulate microcirculation while encouraging well-being for the body, mind, and soul.

    120 MINUTES: $375 / SERIES OF 6: $2100

    Wellness starts here.Detoxifying and skin conditioning body restoration program begins with a detoxifying treatment that promotes sweating impurities and toxins out of the system. Treatment includes a customized lymphatic drainage massage and G5 massaging machine to increase the detoxifying process, target cellulite, and enhance body firmness. Lymphatic drainage, sweating, and improved circulation lead to a visibly smoother, more contoured silhouette.


    60 MINUTES: $350 / SERIES OF 6: $1,800
    90 MINUTES WITH MASSAGE $400/ SERIES OF 6: $2100
    Cellulite-targeted treatment is designed to smooth, firm, and slim body contours by stimulating circulation, improving lymphatic drainage, and facilitating the flow of nutrients to problem areas. Transformative treatment includes Vacuodermie, Pressotherapy, and lymphatic drainage massage.

    45 MINUTES: $250 / SERIES OF 6: $1350
    90 MINUTES WITH MASSAGE: $400 / SERIES OF 6: $2250

    Non-invasive radio frequency is designed to help firm and contour the body.Technologically-advanced treatment encourages the body’s natural collagen renewal process to tighten skin and reduce the appearance of wrinkles and sagging. Includes de-stressing, therapeutic massage to melt away tension, improve microcirculation, and encourage well-being for the body, mind, and soul.


    45 MIN: $350 / SERIES OF 6: $1950
    Cryotherapy treatment uses cold and warm temperatures to optimize blood circulation, create a youthful radiance, and encourage collagen synthesis to tighten and firm skin. Includes pressotherapy to stimulate and improve circulation on the legs and the lymphatic system.

    90 MINUTES: $400 / SERIES OF 6: $2250
    Cryotherapy treatment uses cold and warm temperatures to optimize blood circulation, create a youthful radiance, and encourage collagen synthesis to tighten and firm skin. Includes de-stressing, therapeutic massage to melt away tension, improve microcirculation, and encourage well-being for the body, mind, and soul.

    90-120 MINUTES SERIES OF 6: $3000
    Alternating Body Series consisting of the Body Detox & Wellness Treatment, Vacuodermie & Pressotherapy Cellulite Treatment, Radio Frequency, & Cryotherapy, in addition to the face and body LED bed.

Watch the VIDEOS here to learn more: 


Mon-Fri 9am-2pm PST
For spa availabilty in our West Hollywood location, please call 310.274.1602.

Facial Exercise – It’s a Thing

June 28, 2021

Sculpted cheekbones, tighter skin, increased fullness in cheeks – um, naturally? Yes.  Studies have shown you can improve the appearance of your cheekbones and face by using facial exercises. You’re welcome.

9 Exercises to get your face workout on

Jaw Exercises:

Sit up straight and drop your lower jaw down as far as you can comfortably. Then, stick out your lower jaw to create some tension in the cheeks near your ears. Hold it like this and continue feeling the tension in your cheeks for up to ten seconds, then relax your jaw and move it back inwards. Repeat the exercise ten times regularly to get the best results.


Smiling isn’t just a great way to convey a happy emotion or greet somebody. It can also be a great exercise for your face. All you need to do is smile as widely as you can while keeping your mouth closed. Hold the smile for around ten seconds before relaxing your face. Doing this every day will not only help you feel happier and be in a better mood, but it can also uplift your facial structure.

Tongue Movements:

Tongue exercises can be an ideal way to work on the muscles located below the apple of your cheeks and other muscles in your face. You may want to try mewing to improve your jaw posture, which is done by moving your tongue to the roof of your mouth with your mouth closed and gently pressing it to feel a little pressure in your jaw. You can also stick out your tongue and stretch it like you’re trying to touch your chin to exercise several facial muscles.

Exaggerated Expressions:

Making exaggerated expressions while pronouncing the letters ‘X’ and ‘O’ is a great exercise for your facial muscles. It can help to strengthen the muscles and target fat from your cheeks. Plus, the exaggerated motions can make you laugh, which is another great exercise for your facial muscles and will lift your mood.

Cheek Lifts:

This is a great exercise to try if you want to work on the upper cheek muscles and give your face a leaner look. Start by pulling your cheek muscles up towards your eyes without changing the position of your lips. Then, raise the corners of the lips to push the cheeks up further from below. Repeat ten times regularly to see the best results.

Puffy Face:

You can work out the muscles in the upper and middle part of your cheeks by performing the ‘puffy face’ exercise. Close your mouth and puff your cheeks with air, then move the air from one cheek to the other while holding it in your mouth for five seconds.


It’s not just for selfies – pouting can also be a great facial exercise to improve the muscles in your cheeks. It’s a great option for working all of the areas of the cheeks at the same time. All you need to do is purse your lips and suck in your cheeks. Exaggerate it as much as possible and try to push out the outer corners of your lips into a smile before holding it for ten seconds.

Chin Lifts:

If your chin and jawline is the main area of concern when it comes to your face, chin lifts can help. You can perform this exercise while either sitting or standing. Start by tilting your head towards the ceiling and keeping your eyes focused on it. Tighten your lips as if you’re about to kiss and hold it for a count of five seconds before relaxing.

Neck Rolling:

Another great exercise for your jawline and chin is neck rolling. Start in a straight position with your head positioned normally before gently bending your head to one side and lining with your chin. Then slowly turn your head so that it makes a complete circular rotation. Be sure to keep your shoulders down and spine straight.